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Brand Champion of the Month

  • DECEMBER Kickstarter

    Kickstarter’s employees exude enthusiasm for the success of their brand. Why do WE love Kickstarter? In 2014, they helped over 25,000 entrepreneurs launch their brands. These entrepreneurs had projects in art, literature, design, fashion, film, food, games, music, photograph, publishing and technology. Over $500 million was pledged in 2014, which is about $100 raised every minute for innovative products and entrepreneurs.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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