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Brand Champion of the Month

  • JANUARY Oprah Winfrey

    We all know Oprah Winfrey. From her highly-rated talk show, magazine, and her very OWN TV network, Oprah remains one of the most influential people in the world. As a successful philanthropist, producer, actress, and publisher, she continues her accomplishments this year by landing coveted interviews from Beyoncé to Lance Armstrong. She is a Brand Champion to the fullest.

  • February Beyoncé

    She’s been quite busy this year. With 1 year of motherhood under her belt, she began 2013 performing at Obama’s 2nd inauguration. 2 weeks later, she brought down the house at the Super Bowl XLVII halftime show. Beyoncé added a 17th Grammy to her collection this year when she won Best Traditional R&B Performance for “Love on Top.” To top it all off, she directed and produced her own documentary on HBO.  Beyoncé is a Brand Champion simply for working her tail off!



  • MARCH Ben Affleck

    He’s the comeback kid. It’s been a while since he won the Academy Award and Golden Globe for Good Will Hunting in 1997. He flopped with Gigli in 2003, costing $75 million to make and only raising $4 million. Among other box-office bombs, he really hasn’t made headlines, until now. In 2012, he directed, co-produced and acted in the film Argo, which earned him a Golden Globe for best director and the 2013 Oscar for best picture. And for that, he’s earned the March Brand Champion accolade.

  • APRIL Sara Blakely

    As the world’s youngest self-made female billionaire, Sara Blakely is a newcomer to the Forbes’ 2013 Most Powerful Women list and the creator of the shapewear giant Spanx. In April, Sara became the first female billionaire to sign the Gates-Buffet Giving Pledge, a campaign to encourage the world’s most wealthiest people to donate most of their wealth to philanthropic causes. Now that, is a natural born leader and our April Brand Champion.

  • MAY Jennifer Lawrence

    She rocks her own brand, not because of her award-winning movie roles. Rather, it’s due to her likeable “perfectly imperfect” demeanor in press and talk show interviews. She’s engaging, charismatic and personable, but most importantly,  relatable. The mix of falls on stage, wardrobe malfunctions, quirky facial expressions and hysterical comments makes Jennifer seem like she could be your best friend. Jennifer rocks it, setting her apart from other actresses in her category.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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