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Tony Hsieh

March 7th, 2012 by admin

Yet another graduate of Harvard University, this Brand Champion is just as good of an author as he is a businessman. Hsieh’s Zappos.com was founded in 1999, sold to Amazon.com 10 years later for $1.2 billion, and is consistently recognized as one of the best places to work by Fortune Magazine. Prior to joining Zappos, Tony co-founded and eventually sold the internet advertising network LinkExchange to Microsoft for $265 million, which is impressive considering he is only 38 years old. Oh, and we forgot to mention, his book, Delivering Happiness, debuted at #1 on the New York Times Best Seller List, and remained on the list for 27 consecutive weeks.

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About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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