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Posts Tagged ‘Wynn hotel’

Steve Wynn

March 7th, 2012 by admin

This Brand Champion played a large role in the expansion of Las Vegas in the 1990’s. Steve Wynn is the businessman responsible for the building and remodeling of the Golden Nugget, Treasure Island, The Mirage, Encore, Bellagio, and the Wynn hotels. These hotels have changed hospitality standards in Las Vegas and have brought many more tourists to this glamorous city. He helped change the brand of Las Vegas from free buffets for the elderly to the hip spot to go for clubs, shows, gourmet foods and conventions.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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