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Posts Tagged ‘Television’

Glenn Beck

September 29th, 2011 by admin

Known for his quick wit, candid opinions and engaging personality, Glenn Beck has attracted millions of viewers and listeners throughout the United States with The Glenn Beck Program. Dubbed on his website as “the fusion between entertainment and enlightenment,” Brand Champion Glenn Beck may be seen as a passionate conservative nonconformist with strong political opinions, but this Brand Champion has made his brand not only informative, but also entertaining. His comical opinions on the state of the world have made him unique in his brand and his business space. His radio show, The Glenn Beck Program, is heard on over 400 stations and is syndicated by Premiere Radio Networks. It is the third highest-rated national radio talk show among adults ages 25 to 54.

Ellen DeGeneres

September 5th, 2011 by admin

From comedian to hit TV show host, Ellen DeGeneres has quickly built a brand of more than just comedy.  She expands her brand by expanding into many different industries including voices for Pixar films such as Finding Nemo and guest starring as an American Idol judge. As a Brand Champion, she lives for her fans, creating an atmosphere that is hard to resist.

Jay Leno

August 2nd, 2011 by admin

The name Jay Leno means something more than just a late-night talk show host, it is a complete brand of humor and entertainment.  While some may see him as old fashioned, Leno has a specific fan group that stays loyal throughout the changes Leno has endured.  As a Brand Champion and leader in the television community, Leno dictates the path of the industry.

Howard Stern

July 10th, 2011 by admin

Howard Stern, king of shock-jocks, was one of the first on the radio to discover that controversy sells. Through his broadcast, The Howard Stern Show,  Stern is able to make light of serious issues, and poke fun at famous figures in a satirical fashion that has millions of listeners tuning in and coming back for more. He has won Billboard’s Nationally Syndicated Air Personality of the Year award eight times, and is one of the highest-paid figures on air.  Eager to expand outside of the radio world, Stern describes himself as the “King of All Media”, in reference to his extracurricular ventures including late-night talk shows, books, and feature films. Seeing how the veteran shock-jock renewed his contract with SiriusXM Radio through 2015, it seems likely that this Brand Champion will continue to push the envelope for years to come.

Bill O’Reilly

July 5th, 2011 by admin

The radio personality turned writer, has differentiated himself from others in his industry by landing a spot on the New York Times Non- Fiction Best Seller list. His book, Killing Lincoln: The Shocking Assassination that Changed America Forever is a historical narrative surrounding the assassination of Abraham Lincoln.

Mike Rowe

June 2nd, 2011 by admin

Best known as the amicable host of the Discovery Channel’s Dirty Jobs, Mike Rowe is an American television personality whose voice can also be heard providing narration for series such as Deadliest Catch and Shark Week Mike has also appeared in commercials for Ford Motor Company and Lee Premium Select Jeans. In addition to hosting and narrating, this Brand Champion also has experience providing voiceovers for shows such as American Dad! and Last Man Standing. In recent years, Rowe has become involved with trade activism, advocating for the revitalization of blue collar trades and infrastructure, including testifying on the issues before the U.S Senate Committee on Commerce, Science and Transportation. By appearing through multiple mediums, Rowe has been able to cultivate a brand which appeals to the public on many levels.

Rachael Ray

June 2nd, 2011 by admin

Rachael Ray brings her own brand to a new, delicious level. With her recipes, she brings families together around the dinner table, packs unique lunches for kids, and has even created her own dog food full of natural ingredients. Rachael Ray has branded herself as an expert in anything food related. With a spunky personality, she is a Brand Champion for a specific “soccer mom” demographic that follows and engages in the brand’s every facet.

Ryan Seacrest

May 10th, 2011 by admin

Most notably known for his role as host of American Idol, the quirky American radio personality, television host, network producer and voice actor Ryan Seacrest was dubbed “The Most Powerful Man in Reality TV” by The Hollywood Reporter. He’s become the face of Celebrity news as host of E! News and his appearances at all of Hollywood’s top red carpet events.

Simon Cowell

May 10th, 2011 by admin

American Idol judge and The X Factor creator Simon Cowell has branded himself as having no fear to tell it straight. His blunt and controversial comments to contestants on American Idol often put Cowell in the spotlight. People may disagree with his judging strategy, but there’s no doubt he’s had a significant impact on the entertainment industry as an English A&R executive, television producer, entrepreneur, and television personality.

Rob Dyrdek

May 6th, 2011 by admin

Rob rose to fame as a professional skateboarder, but has since grown his personal brand as an athlete gone business pro. His job is a balance of skateboarding, filmmaker, entrepreneur, and philanthropist. He’s also reality T.V. star in the hit television show, “Rob and Big”. His skateboarding brand resonates with a wide audience of athletes through many channels including a children’s toy line and foundation to create safe skate parks.

Tyra Banks

April 2nd, 2011 by admin

Tyra Banks, best known for her hit T.V. series Next Top Model and her own modeling career, has successfully made her brand different from the rest. Unlike your average supermodel, Banks has developed a brand that has included the production of a talk show, a hit television series, and the authorship of a hit new fiction novel Modelland. Establishing her as a Brand Champion, the Tyra Banks brand was the first of its kind to stand up against the image of the frail, petite supermodel, and contribute to the effort to change America’s perception of beauty.

Oprah Winfrey

April 1st, 2011 by admin

Through the development of a diverse brand lineup, Oprah Winfrey has become one of the most influential women in today’s society.  From her famous book club to O magazine, Oprah has created an array of complimentary brands that engage her fans in multiple ways. With an empire of brands, Oprah is truly the Brand Champion at the top leading the charge.

Jonathan Goldsmith

March 2nd, 2011 by admin

Jonathan Goldsmith, also known as the “Most Interesting Man in the World,” is the face behind the Dos Equis Beer advertising campaign. The strategy behind this poised, unreadable man is that he has stories and experiences unique to him, much like the adventures that young people want to have in the future. He lives his life interestingly, not like most men his age. His mysterious demeanor lends to the exclusivity of Dos Equis, giving this beer an edge in its industry. As a Brand Champion for Dos Equis, his name, face and voice create a unique brand persona for this Mexican beer company.

Ty Pennington

February 2nd, 2011 by admin

Ty Pennington, carpentry guru, has given his talents to the world of television. As the host of Extreme Makeover: Home edition and master carpenter on Trading Spaces, Pennington’s shows have given hope to families in need of a miracle. He rebuilds confidence and security in the families he works with by giving them a second chance at a healthy, stable residence. As a Brand Champion, his name automatically makes you think of what his brand includes.  With a heartwarming and selfless brand, Ty Pennington is a Brand Champion everyone can get behind.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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