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Posts Tagged ‘Skateboarder’

Tony Hawk

March 7th, 2012 by admin

Brand Champion, Tony Hawk, started skateboarding at age eight and turned pro at fourteen. He is not only known for his amazing tricks, but also the Tony Hawk Foundation, which has given away more than $3.4 million to help build well over 400 skateparks around the U.S.A. The Foundation supports projects in low income areas and helps underprivileged kids.

Rob Dyrdek

May 6th, 2011 by admin

Rob rose to fame as a professional skateboarder, but has since grown his personal brand as an athlete gone business pro. His job is a balance of skateboarding, filmmaker, entrepreneur, and philanthropist. He’s also reality T.V. star in the hit television show, “Rob and Big”. His skateboarding brand resonates with a wide audience of athletes through many channels including a children’s toy line and foundation to create safe skate parks.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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