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Posts Tagged ‘Nike’

Phil Knight

March 7th, 2012 by admin

Co-founder and Chairman of Nike, Phil Knight is more than a business magnate – he is an inspiration to those who aspire to develop their own brands. From selling equipment out of the back of an automobile at track meets to managing one of the most recognizable brands in the world, Knight has played a direct role in the rise of Nike’s athletic empire. The now infamous Nike logo is still seen as one of the most influential in sports fashion, and hopeful athletes the world over still dream of one day wearing the “swoosh” on their uniforms. Even though he has now stepped down as CEO, there is no doubt that Nike would not have experienced the same level of success without this Brand Champion.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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