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Posts Tagged ‘Neil Blumenthal’

Neil Blumenthal

March 7th, 2012 by admin

We are currently in the midst of an eyewear dilemma – more and more people are in need of glasses these days, but it seems as though prescription eyewear is taking on couture pricing. Warby Parker may just have the solution for that, offering eyewear that is both stylish and affordable. Brand Champion Neil Blumenthal, who is in charge of the philanthropic side of Warby Parker, has made it his mission to provide eyewear to people whose budgets can’t accommodate their optical needs. A firm believer in the concept of affordability, Blumenthal puts himself last to those in need of eyewear assistance, a quality of a true Brand Champion.

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A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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