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Posts Tagged ‘Miami Heat’

LeBron James

March 7th, 2012 by admin

Most people know this Brand Champion as NBA Miami Heat’s star player, but LeBron James has dominated the sport of basketball since he was at St. Vincent-St. Mary High School in Akron, Ohio. He started as a freshman and from there, signed on for the 2004 Olympic team in Greece out of high school. Rookie of the year and Most Valuable Player are minor accomplishments for James. His career started with the Cleveland Cavaliers, but his love for basketball and the Miami Heat are what make him a Brand Champion.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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