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Posts Tagged ‘Martha Stewart Omnimedia’

Martha Stewart

March 8th, 2012 by admin

From business ventures, to publishing, broadcasting and merchandising, Martha Stewart has built a brand recognized around the world. Stewart strategically founded Martha Stewart Living Omnimedia, consolidating her brands into one company to help promote synergy and create focused direction for her business activities.  While serving five months in West Virginia’s Federal Prison in 2004 for lying to investigators, Stewart or “M. Diddy,” turned her ‘lemon of a sentence and made lemonade.’  The day of her release, Stewart launched a comeback campaign that grew her brand in new directions and returned her company to profitability within a year. Stewart proves the power behind championing a brand.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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