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Posts Tagged ‘Kenneth Chenault’

Kenneth Chenault

March 7th, 2012 by admin

Taking over the helm at American Express as CEO in 2001, Kenneth Chenault has helped further develop AMEX’s brand to be associated with a life of luxury, perks, and rewards. The third African American CEO of a Fortune 500 Company, Chenault was listed by Ebony Magazine as one of 50 “living pioneers” in the black community. Currently serving as the co-chair of the Business Roundtable, a director at IBM, and a member at the Council on Foreign Relations, Chenault must certainly be a busy man. Leading a company that accounts for 24% of the total dollar volume of credit card transactions in the US, a high octane man like Chenault is certainly fit to be a Brand Champion.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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