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Posts Tagged ‘Keeping up with the Kardashians’

Kim Kardashian

November 2nd, 2011 by admin

Model, reality show star, and endorsement mogul Kim Kardashian has built a brand that speaks to all. Even through the disapproval of many, Kim has taken those remarks and turned them into positive aspects of her brand. The Kardashian clothing line is now available at Sears, increasing her brand exposure beyond her infamous television show. Through the expansion into new ventures such as perfume and product sponsorship, Kim Kardashian has become a Brand Champion in multiple areas.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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