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Posts Tagged ‘Entrepreneur’

Mark Cuban

March 8th, 2012 by admin

From his background in computing and software to owning the Dallas Mavericks, Landmark Theaters and Magnolia Pictures, to publishing an e-book, Mark Cuban has built a brand spanning diverse industries and garnering strong advocates. As evidence, Cuban started his first company, MicroSolutions, with the support of customers he met as a salesperson for a previous employer. True to his brand of motivation and unconventional methods (referring to his NBA antics and associated fines) Cuban takes chances and consistently demonstrates his message – “If I can do it, you can do it.” He learns (or donates) from missteps and charges forward to the next undiscovered technology or business venture inspiring supporters that they can do the same.

Martha Stewart

March 8th, 2012 by admin

From business ventures, to publishing, broadcasting and merchandising, Martha Stewart has built a brand recognized around the world. Stewart strategically founded Martha Stewart Living Omnimedia, consolidating her brands into one company to help promote synergy and create focused direction for her business activities.  While serving five months in West Virginia’s Federal Prison in 2004 for lying to investigators, Stewart or “M. Diddy,” turned her ‘lemon of a sentence and made lemonade.’  The day of her release, Stewart launched a comeback campaign that grew her brand in new directions and returned her company to profitability within a year. Stewart proves the power behind championing a brand.

Blake Mycoskie

March 8th, 2012 by admin

Blake Mycoskie, Founder and Chief Shoe Giver for TOMS shoes, and face behind the One for One movement that has given over 600,000 pairs of shoes to children in need.  Within the first year of living his brand, TOMS was honored with the People’s Design Award. Within two years, TOMS and Mycoskie received the Secretary of State’s Award for Corporate Excellence.  As his favorite quote by Ghandi instructs, “Be the change you wish to see in the world,” Mycoskie internalizes his brand and mission to deliver the change he wants to see in the future – socially minded businesses and consumers.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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