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Posts Tagged ‘Entertainer’

Kim Kardashian

November 2nd, 2011 by admin

Model, reality show star, and endorsement mogul Kim Kardashian has built a brand that speaks to all. Even through the disapproval of many, Kim has taken those remarks and turned them into positive aspects of her brand. The Kardashian clothing line is now available at Sears, increasing her brand exposure beyond her infamous television show. Through the expansion into new ventures such as perfume and product sponsorship, Kim Kardashian has become a Brand Champion in multiple areas.

Beyoncé Knowles

October 2nd, 2011 by admin

Beyoncé Knowles, businesswoman and pop phenomenon, has created a brand that is more than just music.  As a true Brand Champion she has leveraged her immense success in the music industry to create other avenues for her brand.  With a leading clothing line, Dereon, fans can now dress just like the star they idolize in the music videos. She has claimed her territory as a Brand Champion by showing the drive and discipline it takes to become a top industry leader.

Glenn Beck

September 29th, 2011 by admin

Known for his quick wit, candid opinions and engaging personality, Glenn Beck has attracted millions of viewers and listeners throughout the United States with The Glenn Beck Program. Dubbed on his website as “the fusion between entertainment and enlightenment,” Brand Champion Glenn Beck may be seen as a passionate conservative nonconformist with strong political opinions, but this Brand Champion has made his brand not only informative, but also entertaining. His comical opinions on the state of the world have made him unique in his brand and his business space. His radio show, The Glenn Beck Program, is heard on over 400 stations and is syndicated by Premiere Radio Networks. It is the third highest-rated national radio talk show among adults ages 25 to 54.

Ellen DeGeneres

September 5th, 2011 by admin

From comedian to hit TV show host, Ellen DeGeneres has quickly built a brand of more than just comedy.  She expands her brand by expanding into many different industries including voices for Pixar films such as Finding Nemo and guest starring as an American Idol judge. As a Brand Champion, she lives for her fans, creating an atmosphere that is hard to resist.

Jay Leno

August 2nd, 2011 by admin

The name Jay Leno means something more than just a late-night talk show host, it is a complete brand of humor and entertainment.  While some may see him as old fashioned, Leno has a specific fan group that stays loyal throughout the changes Leno has endured.  As a Brand Champion and leader in the television community, Leno dictates the path of the industry.

Bill O’Reilly

July 5th, 2011 by admin

The radio personality turned writer, has differentiated himself from others in his industry by landing a spot on the New York Times Non- Fiction Best Seller list. His book, Killing Lincoln: The Shocking Assassination that Changed America Forever is a historical narrative surrounding the assassination of Abraham Lincoln.


July 5th, 2011 by admin

Shawn Carter, better known as Jay-Z, is a hip hop artist and businessman, who, after receiving his big break in 1998 with the hit single, “Hard Knock Life”, hit the ground running and never looked back. While securing his status as a household name primarily through his music-related accomplishments, he has since transformed his brand into an empire, and expanded his reach into textiles, nightlife, and athletics. This Brand Champion sold his clothing line, Rocawear, for $204 million in 2007, co-owns the 40/40 Club, and is part owner of the NBA’s New Jersey Nets, making him one of the most financially successful hip hop artists and entrepreneurs in America. Consistently ranked as one of the greatest rappers of all time, he has received thirteen Grammys, in addition to selling approximately 50 million albums worldwide. Apart from music and business, Jay-Z is also actively involved in philanthropic activity, making his brand one of the most diversified on the Brand Champions list.

Mike Rowe

June 2nd, 2011 by admin

Best known as the amicable host of the Discovery Channel’s Dirty Jobs, Mike Rowe is an American television personality whose voice can also be heard providing narration for series such as Deadliest Catch and Shark Week Mike has also appeared in commercials for Ford Motor Company and Lee Premium Select Jeans. In addition to hosting and narrating, this Brand Champion also has experience providing voiceovers for shows such as American Dad! and Last Man Standing. In recent years, Rowe has become involved with trade activism, advocating for the revitalization of blue collar trades and infrastructure, including testifying on the issues before the U.S Senate Committee on Commerce, Science and Transportation. By appearing through multiple mediums, Rowe has been able to cultivate a brand which appeals to the public on many levels.

Justin Bieber

June 2nd, 2011 by admin

The Canadian born teen heartthrob found stardom as a pop/R&B singer but has built an empire that has made him one of the most influential people on social media today. Originally found on YouTube, and signed by music mogul Usher, Bieber’s personal brand has become a worldwide phenomenon.

Rachael Ray

June 2nd, 2011 by admin

Rachael Ray brings her own brand to a new, delicious level. With her recipes, she brings families together around the dinner table, packs unique lunches for kids, and has even created her own dog food full of natural ingredients. Rachael Ray has branded herself as an expert in anything food related. With a spunky personality, she is a Brand Champion for a specific “soccer mom” demographic that follows and engages in the brand’s every facet.

Simon Cowell

May 10th, 2011 by admin

American Idol judge and The X Factor creator Simon Cowell has branded himself as having no fear to tell it straight. His blunt and controversial comments to contestants on American Idol often put Cowell in the spotlight. People may disagree with his judging strategy, but there’s no doubt he’s had a significant impact on the entertainment industry as an English A&R executive, television producer, entrepreneur, and television personality.

Rob Dyrdek

May 6th, 2011 by admin

Rob rose to fame as a professional skateboarder, but has since grown his personal brand as an athlete gone business pro. His job is a balance of skateboarding, filmmaker, entrepreneur, and philanthropist. He’s also reality T.V. star in the hit television show, “Rob and Big”. His skateboarding brand resonates with a wide audience of athletes through many channels including a children’s toy line and foundation to create safe skate parks.

Tyra Banks

April 2nd, 2011 by admin

Tyra Banks, best known for her hit T.V. series Next Top Model and her own modeling career, has successfully made her brand different from the rest. Unlike your average supermodel, Banks has developed a brand that has included the production of a talk show, a hit television series, and the authorship of a hit new fiction novel Modelland. Establishing her as a Brand Champion, the Tyra Banks brand was the first of its kind to stand up against the image of the frail, petite supermodel, and contribute to the effort to change America’s perception of beauty.

Oprah Winfrey

April 1st, 2011 by admin

Through the development of a diverse brand lineup, Oprah Winfrey has become one of the most influential women in today’s society.  From her famous book club to O magazine, Oprah has created an array of complimentary brands that engage her fans in multiple ways. With an empire of brands, Oprah is truly the Brand Champion at the top leading the charge.

Lady Gaga

March 2nd, 2011 by admin

Lady Gaga has a unique outlook on the development of her personal brand.  Whether you love her or hate her, you know her brand and what it embodies.  Lady Gaga’s brand is a testament to the age old marketing philosophy that you “can’t be all things to all people.”  As a true Brand Champion, her clothes, music and publicity stunts are all part of one very defined brand that target a specific consumer demographic.

Ty Pennington

February 2nd, 2011 by admin

Ty Pennington, carpentry guru, has given his talents to the world of television. As the host of Extreme Makeover: Home edition and master carpenter on Trading Spaces, Pennington’s shows have given hope to families in need of a miracle. He rebuilds confidence and security in the families he works with by giving them a second chance at a healthy, stable residence. As a Brand Champion, his name automatically makes you think of what his brand includes.  With a heartwarming and selfless brand, Ty Pennington is a Brand Champion everyone can get behind.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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