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Posts Tagged ‘Cyclist’

Lance Armstrong

March 7th, 2012 by admin

Not only is this Brand Champion the winner of the Tour De France a record seven times, but is a cancer survivor and activist. In 1997 Armstrong founded the Lance Armstrong Foundation, which supports people who have been affected by cancer. The foundation has become one of the top 10 groups funding cancer research in the U.S., raising more than $325 million from the sale of yellow Livestrong bracelets.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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