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Posts Tagged ‘CLIF Bar’

Gary Erickson

March 7th, 2012 by admin

Aside from making a notable product line with over a $100 million dollar company value after only a decade, what makes Erickson a Brand Champion is something much bigger. After doing business for only 9 years, Quaker Oats came to Erickson with an offer of $120 million for his well built brand. Erickson’s devotion to his brand and mission led him to turn down the offer and continue his corporate leadership with his wife.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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