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Posts Tagged ‘Brand Champion’

Kim Jordan

March 12th, 2012 by admin

Prior to being named as CEO of New Belgium Brewing Company, Kim Jordan had held almost every other position imaginable in the Colorado-based company, including bottler, sales representative, distributer, marketer, and financial planner. As the wife of New Belgium Founder, Jeff Lebesch, Kim has been involved since day one, providing her with the experience and knowledge necessary to run such a quickly expanding business. Given the fact that New Belgium went from operating out of a basement to being the seventh-largest overall brewery in the United States in less than twenty years, we are excited to see what the future holds for this passionate business, and its equally passionate CEO.

Mark Cuban

March 8th, 2012 by admin

From his background in computing and software to owning the Dallas Mavericks, Landmark Theaters and Magnolia Pictures, to publishing an e-book, Mark Cuban has built a brand spanning diverse industries and garnering strong advocates. As evidence, Cuban started his first company, MicroSolutions, with the support of customers he met as a salesperson for a previous employer. True to his brand of motivation and unconventional methods (referring to his NBA antics and associated fines) Cuban takes chances and consistently demonstrates his message – “If I can do it, you can do it.” He learns (or donates) from missteps and charges forward to the next undiscovered technology or business venture inspiring supporters that they can do the same.

Martha Stewart

March 8th, 2012 by admin

From business ventures, to publishing, broadcasting and merchandising, Martha Stewart has built a brand recognized around the world. Stewart strategically founded Martha Stewart Living Omnimedia, consolidating her brands into one company to help promote synergy and create focused direction for her business activities.  While serving five months in West Virginia’s Federal Prison in 2004 for lying to investigators, Stewart or “M. Diddy,” turned her ‘lemon of a sentence and made lemonade.’  The day of her release, Stewart launched a comeback campaign that grew her brand in new directions and returned her company to profitability within a year. Stewart proves the power behind championing a brand.

Warren Buffett

March 8th, 2012 by admin

“Legendary investor, Warren Buffett” is the primary shareholder, chairman and CEO of Berkshire Hathaway and one of the most successful investors in the world. Despite his 2011 status as the world’s third wealthiest person, Buffett demonstrated his value investing and frugality by pledging to give away 99% of his fortune to philanthropic causes. Buffett’s brand transcends the success of lucrative investing; it encourages more wealthy individuals to give some of their fortune to charitable purposes.

Blake Mycoskie

March 8th, 2012 by admin

Blake Mycoskie, Founder and Chief Shoe Giver for TOMS shoes, and face behind the One for One movement that has given over 600,000 pairs of shoes to children in need.  Within the first year of living his brand, TOMS was honored with the People’s Design Award. Within two years, TOMS and Mycoskie received the Secretary of State’s Award for Corporate Excellence.  As his favorite quote by Ghandi instructs, “Be the change you wish to see in the world,” Mycoskie internalizes his brand and mission to deliver the change he wants to see in the future – socially minded businesses and consumers.

John Schnatter

March 8th, 2012 by admin

Better known as “Papa John,” John Schnatter is the Founder, Chairman, and current CEO of Papa John’s International, Inc.  Consumers have indulged in the ‘Better Ingredients’ of Papa John’s ‘Better Pizza’ since 1983 when Schnatter  was delivering pizza for his father’s business. Since his small family tavern in Indiana, to more than 3,300 stores in 30 countries, Schnatter continues to nurture his vision of providing a superior-quality to  traditional delivery pizza.  For 25 years, Schnatter has delivered on his brand promise of “Better Ingredients. Better Pizza” and today, is the recognized leader in the pizza industry.

Indra Nooyi

March 8th, 2012 by admin

Indra K. Nooyi, Chairman and CEO of PepsiCo since 2006 is the ‘chief architect of Performance with Purpose,’ steering PepsiCo’s promise to do what’s right for the business, people and planet. She was a pivotal leader during the Company’s restructuring, the acquisition of Tropicana and the merger with Quaker and Gatorade.  As a strong leader and champion for PepesiCo’s 22 food and beverage brands that produce $1 billion each in annual retail sales, Nooyi is consistently ranked among Forbes’ World’s 100 Most Powerful Women.

Bill Gates

March 7th, 2012 by admin

Creator and chairman of Microsoft Corporation, Bill Gates is one of the richest men in the world because of his devotion and loyalty to his brand. The Bill Gates Brand is not only one of computer genius and financial success, his brand was built on intertwining success with philanthropy and compassion. This brand has led a movement of the upper-echelon of society giving up their excess for others.

Gary Erickson

March 7th, 2012 by admin

Aside from making a notable product line with over a $100 million dollar company value after only a decade, what makes Erickson a Brand Champion is something much bigger. After doing business for only 9 years, Quaker Oats came to Erickson with an offer of $120 million for his well built brand. Erickson’s devotion to his brand and mission led him to turn down the offer and continue his corporate leadership with his wife.

Donald Trump

March 7th, 2012 by admin

Donald Trump is a true Brand Champion, American success story, and business mogul who has set the industry standard of success. With his venture into reality television with The Apprentice, he is one step ahead of many. Many people within the United States and outside of it, identify Donald Trump as the icon of the American Businessman. His brand includes not only his empire, but the personality traits of cut-throat business.

Neil Blumenthal

March 7th, 2012 by admin

We are currently in the midst of an eyewear dilemma – more and more people are in need of glasses these days, but it seems as though prescription eyewear is taking on couture pricing. Warby Parker may just have the solution for that, offering eyewear that is both stylish and affordable. Brand Champion Neil Blumenthal, who is in charge of the philanthropic side of Warby Parker, has made it his mission to provide eyewear to people whose budgets can’t accommodate their optical needs. A firm believer in the concept of affordability, Blumenthal puts himself last to those in need of eyewear assistance, a quality of a true Brand Champion.

Bonnie Hammer

March 7th, 2012 by admin

An industry leader in network programming and branding, Bonnie Hammer first established her professional career in New York as a programming executive at Lifetime Television, where she oversaw the production of an award-winning series of documentaries. She now serves as the Chairwoman of NBCU Cable Entertainment and Cable Studios. A visionary and rare asset to the entertainment industry, Brand Champion Hammer is known for her creativity and ability to build up excitement behind her work, allowing the Brand Champion title to be another notch of achievement on her belt of successes.

Greg Glassman

March 7th, 2012 by admin

Ever since the first CrossFit affiliated gym opened in California in 1995, the program that combines strength, stamina, conditioning, and balance training has taken the fitness world by storm. In 2007, Brand Champion Greg Glassman introduced the CrossFit Games, a self described “laboratory for human performance” that sees contenders from all over the world competing for a $250,000 prize. CrossFit now claims over 3,000 affiliated gyms worldwide, and the brand is now used by police and military organizations, including the Canadian Forces and the Royal Danish Life Guards. For CrossFit devotees, the program is more than just a workout, it’s a culture.

Mary Kate & Ashley Olsen

March 7th, 2012 by admin

Originally known for their adorable faces on Full House, Mary-Kate and Ashley Olsen appeared together in a variety of TV, film, and video projects throughout their childhood and teen years. Now adults, the Olsens have added businesswomen and fashion designers to their expansive list of accomplishments. The twin sisters now own Dualstar, a company that produces movies, TV shows, and magazines. They have also launched a women’s clothing line for J.C Penney, and a t-shirt line, called StyleMint. Although TV and movies may no longer be their top priority, the sisters have not forgotten their roots, recently dual hosting Saturday Night Live and appearing in the Got Milk? advertising campaign. These multitalented twins have grown up in front of the spotlight and built themselves an Olsen empire, effectively making them twice the Brand Champions!

Phil Knight

March 7th, 2012 by admin

Co-founder and Chairman of Nike, Phil Knight is more than a business magnate – he is an inspiration to those who aspire to develop their own brands. From selling equipment out of the back of an automobile at track meets to managing one of the most recognizable brands in the world, Knight has played a direct role in the rise of Nike’s athletic empire. The now infamous Nike logo is still seen as one of the most influential in sports fashion, and hopeful athletes the world over still dream of one day wearing the “swoosh” on their uniforms. Even though he has now stepped down as CEO, there is no doubt that Nike would not have experienced the same level of success without this Brand Champion.

Andrea Jung

March 7th, 2012 by admin

CEO and Chairwoman of Avon Cosmetics, this Brand Champion has been able to revive and refresh Avon’s image, transforming its former old school reputation into that of a hip, modern, cosmetics contender. Jung, a magna cum laude graduate of Princeton University, has weathered her share of controversies while at Avon, and her resilience in response is part of what makes her a true Brand Champion. Jung’s status has been highlighted in several publications, including Ladies Home Journal, in which she was named one of the 30 most powerful women in America in 2001, and Forbes, who in 2009 listed her as the 25th most powerful woman in the world.

Jeff Bezos

March 7th, 2012 by admin

The man behind, Jeff Bezos has changed the way we shop. Founded in 1994, the idea for Amazon was conceived during a cross country road trip, and initially set up in Bezo’s garage. With such humble beginnings, it is hard to imagine that Jeff could have possibly thought that his creation would eventually make him one of the most prominent dot-com entrepreneurs and a billionaire. Over the past decade, has developed a customer base of around 30 million people, and has diversified from selling primarily books to electronics, furniture, clothes, and anything else imaginable. This Brand Champion has often been recognized for his hard work and accomplishments, having been named Time magazines’ Person of the Year in 1999, as well as being named one of America’s best leaders by U.S News & World Report.

Biz Stone

March 7th, 2012 by admin

Biz Stone is a difficult man to describe in 140 characters or less. Entrepreneur, author, and activist, this dynamic Brand Champion co-founded and currently serves as the Creative Director of Twitter, in addition to helping create and launch companies such as Xanga, Odeo, and The Obvious Corporation.  Stone has also written two books about blogging, published an op-ed piece in The Atlantic, and actively maintains a long running personal blog. On top of all of that, he is involved in numerous causes such as animal welfare, education, and poverty. Even with such an exhaustive resume, Stone’s claim to fame remains his involvement with Twitter, a social networking site that provides a space for people to connect, share, and tell their story.

Tony Hsieh

March 7th, 2012 by admin

Yet another graduate of Harvard University, this Brand Champion is just as good of an author as he is a businessman. Hsieh’s was founded in 1999, sold to 10 years later for $1.2 billion, and is consistently recognized as one of the best places to work by Fortune Magazine. Prior to joining Zappos, Tony co-founded and eventually sold the internet advertising network LinkExchange to Microsoft for $265 million, which is impressive considering he is only 38 years old. Oh, and we forgot to mention, his book, Delivering Happiness, debuted at #1 on the New York Times Best Seller List, and remained on the list for 27 consecutive weeks.

Philip Anschutz

March 7th, 2012 by admin

Redefining what it means to be an entrepreneur, Philip Anschutz has seemingly expanded his influence all across the board. In addition to having made fortunes in oil, railroads, and telecom, the entertainment industry is where this Brand Champion has placed his biggest bets. Through his Anschutz Entertainment Group, or AEG, he controls not only many of the world’s top performance arenas, but also several of the teams that compete in them, such as the Los Angeles Lakers and the MLS’s Galaxy. His ability to create such a multifaceted empire around his success has cemented his position as a Brand Champion.

Kenneth Chenault

March 7th, 2012 by admin

Taking over the helm at American Express as CEO in 2001, Kenneth Chenault has helped further develop AMEX’s brand to be associated with a life of luxury, perks, and rewards. The third African American CEO of a Fortune 500 Company, Chenault was listed by Ebony Magazine as one of 50 “living pioneers” in the black community. Currently serving as the co-chair of the Business Roundtable, a director at IBM, and a member at the Council on Foreign Relations, Chenault must certainly be a busy man. Leading a company that accounts for 24% of the total dollar volume of credit card transactions in the US, a high octane man like Chenault is certainly fit to be a Brand Champion.

Mark Zuckerberg

March 7th, 2012 by admin

The youngest self-made billionaire in history, Mark Zuckerberg oversaw Facebook’s transformation from a simple dorm-room operation to a primary method of communication for many of the world’s individuals, businesses, and organizations. While initially launched as a social networking tool for students at Harvard University, Zuckerberg’s creation quickly outgrew its humble origins and now claims more than 845 million active users and is available in more than 70 languages. At the tender age of 27, this visionary entrepreneur has already had a movie (The Social Network) produced about his life, and if Facebook’s continued growth and popularity is any indication, we will be hearing much more from this Brand Champion in the future.

Richard Branson

March 7th, 2012 by admin

Richard Branson, creator of Virgin Megastores, started his business ventures at the ripe age of 16 years-old, with a magazine called Student. The 1980’s were nice to Branson, allowing him to expand his music label and open his own airline, Virgin Atlantic Airways. Since then, he has taken on challenges such as his attempt to travel around the world in a hot air balloon. Even though it was a failed attempt, it still was a magnet for his brand followers. He is an inspiration to his brand and we anxiously await what he will do next.

Larry Page

March 7th, 2012 by admin

Because of this Brand Champion, the phrase “Google it” is now a part of everyone’s vocabulary. Larry Page, CEO of Google, is 38 years-old and all ready has an estimated net worth of $16 billion. In 1998, the Google phenomenon began thanks to Larry Page.  He has enabled information about anything to be instantly available and started an internet revolution with the creation of Google.

Steve Wynn

March 7th, 2012 by admin

This Brand Champion played a large role in the expansion of Las Vegas in the 1990’s. Steve Wynn is the businessman responsible for the building and remodeling of the Golden Nugget, Treasure Island, The Mirage, Encore, Bellagio, and the Wynn hotels. These hotels have changed hospitality standards in Las Vegas and have brought many more tourists to this glamorous city. He helped change the brand of Las Vegas from free buffets for the elderly to the hip spot to go for clubs, shows, gourmet foods and conventions.

John Friend

March 7th, 2012 by admin

Within the yoga world, this Brand Champion, John Friend, is best known for being the founder of Anusara Yoga. These schools are now worldwide in places such as, the United Kingdom, Asia, Australia, and Europe. He began his yoga career at eight years old with his mother. From there his love created an environment for yoga lovers. Today, many people are now using yoga as their primary workout, giving Friend his Brand Champion name.

J.K. Rowling

March 7th, 2012 by admin

J.K. Rowling has captivated the minds of young children with the magical school of Hogwarts and Harry Potter’s journey to becoming a wizard. The Harry Potter phenomenon went from a written story to one of the largest motion picture sagas in the history of film. With children wanting her stories to become a reality, Universal Studios opened the “Wizarding World of Harry Potter” allowing kids who are Happy Potter fans to immerse themselves in his magical world. The seven movies have taken children through a magical adventure, allowing their minds to imagine and create, but without J.K. Rowling, Harry Potter’s world would have never even started on paper.

LeBron James

March 7th, 2012 by admin

Most people know this Brand Champion as NBA Miami Heat’s star player, but LeBron James has dominated the sport of basketball since he was at St. Vincent-St. Mary High School in Akron, Ohio. He started as a freshman and from there, signed on for the 2004 Olympic team in Greece out of high school. Rookie of the year and Most Valuable Player are minor accomplishments for James. His career started with the Cleveland Cavaliers, but his love for basketball and the Miami Heat are what make him a Brand Champion.

Danica Patrick

March 7th, 2012 by admin

The racecar driver gone model, Danica Patrick, has created an atmosphere around her racing technique and is the most successful woman in the history of American open-wheel racing. Along with racing cars and being an advertising spokeswoman, she is a model and her appearances include; Shape, the 2008 Sports Illustrated Swimsuit edition, and more. At only 100 pounds, Partick is living the Brand Champion statement that race car driving is not only for men.

Shaun White

March 7th, 2012 by admin

Shaun White is not like any other snowboarder who loves snow, he is the “flying tomato” and Olympic champion who made his dream of success a reality. With his outlandish athletic ability and number of endorsements, White has created a brand for himself that fans admire and strive to copy. He is young and passionate, giving his brand the time to blossom in the sea of Olympic born athletes.

Tony Hawk

March 7th, 2012 by admin

Brand Champion, Tony Hawk, started skateboarding at age eight and turned pro at fourteen. He is not only known for his amazing tricks, but also the Tony Hawk Foundation, which has given away more than $3.4 million to help build well over 400 skateparks around the U.S.A. The Foundation supports projects in low income areas and helps underprivileged kids.

Lance Armstrong

March 7th, 2012 by admin

Not only is this Brand Champion the winner of the Tour De France a record seven times, but is a cancer survivor and activist. In 1997 Armstrong founded the Lance Armstrong Foundation, which supports people who have been affected by cancer. The foundation has become one of the top 10 groups funding cancer research in the U.S., raising more than $325 million from the sale of yellow Livestrong bracelets.

Jake Burton

March 6th, 2012 by admin

Brand Champion Jake Burton, founder of Burton Snowboards, has come a long way since making snowboards in a Vermont barn. With athlete sponsorships such as, Shawn White, Kelly Clark, and Hannah Teter, Burton has also expanded from snowboards into snowboarding gear, sold worldwide. Carpenter continues to run the Burton company, which has grown into one of the world’s largest snowboard and snowboarding-equipment manufacturers.

Anna Wintour

February 21st, 2011 by admin

The magazine Vogue is on every trendy, young woman’s coffee table offering fashion advice for her next business interview or night out. Anna Wintour, editor-in-chief of Vogue, has impacted the fashion magazine world with her well-known bob haircut and large sunglasses. She has an eye for new talent and the next fashionable item. Even though many frown upon her demanding personality, she knew that it would be part of what it took to revive her magazine making her a Brand Champion.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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