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Posts Tagged ‘Brand Champion 100’

Al Gore

June 7th, 2012 by admin

Know now for his work with climate change, Gore is a former Vice President that has overcome some negative brand perceptions.  Formerly known as a dry and dull politician, Gore has transitioned his brand with his passion for climate change. Like former President Bill Clinton, Gore is a famous Democrat who has tried to do as much good as he can with his brand.  Gore is an environmental Brand Champion who has put global warming on the map in mainstream society.

Arnold Schwarzenegger

March 13th, 2012 by admin

Arnold Schwarzenegger, once known for his successful action films and Governorship in the state of California, has seen his meteoric rise come crashing down thanks to his extramarital affair that produced an illegitimate child with his housekeeper.  He is no longer Governor, no longer married to Maria Shriver, his wife of 25 years, and no longer a Brand Champion. His acts of infidelity will now keep him away from the political and Hollywood limelight.

Tony Hayward

March 13th, 2012 by admin

The former CEO of oil company BP, Tony Hayward mismanaged his company’s oil spill crisis in the Gulf of Mexico in 2010.  Hayward downplayed the spill during the initial stages, and then later said, “There’s no one who wants this thing over more than I do, I’d like my life back.” He was condemned for his selfish comments and the perceived lack of blame BP was willing to accept. 

Carlos Brito

March 12th, 2012 by admin

As the world’s leading brewer — with global brands Budweiser, Stella Artois and Beck’s, and U.S.-focused brands Bud Light, Budweiser, Michelob Ultra and Stella – Anheuser Busch CEO Carlos Brito plays the critical role of brand champion as the company strives to be the “best beer company in a better world.”  Volume on a global basis grew 3.1 percent in 2011 as Brito continued to push programs promoting responsible drinking, protecting the environment and making positive differences in the community.

Kim Jordan

March 12th, 2012 by admin

Prior to being named as CEO of New Belgium Brewing Company, Kim Jordan had held almost every other position imaginable in the Colorado-based company, including bottler, sales representative, distributer, marketer, and financial planner. As the wife of New Belgium Founder, Jeff Lebesch, Kim has been involved since day one, providing her with the experience and knowledge necessary to run such a quickly expanding business. Given the fact that New Belgium went from operating out of a basement to being the seventh-largest overall brewery in the United States in less than twenty years, we are excited to see what the future holds for this passionate business, and its equally passionate CEO.

Hugh Hefner

March 12th, 2012 by admin

Hef is a Brand Champion famous not only for providing quality entertainment, but for pushing the envelope, as well. Born into a family which he once described as “conservative, Midwest, Methodist”, Hefner launched the controversial Playboy Magazine in 1953 when he published the first issue featuring Marilyn Monroe. Hef’s Playboy Enterprises has since expanded outside of publishing, and now includes divisions that handle everything from nightclubs to apparel, a transformation that has resulted in the brand’s Playboy Bunny symbol achieving a status of international ubiquity. Outside of Playboy, Hefner has been active in politics and philanthropy, donating and raising money for the Democratic Party, among other organizations. The Hugh Hefner First Amendment Award was created in his name to honor individuals who fight to protect American’s rights to free speech and expression, ideals which are certainly of great importance to this timeless Brand Champion.

Henry Ford

March 12th, 2012 by admin

One of the great American industrialists, Henry Ford is remembered not only for the founding of the Ford Motor Company, but also for sponsoring the assembly line technique of mass production.  As the owner of Ford, he displayed intense commitment to lowering the costs of production, while continuing to pay high wages to his workers, a system known as welfare capitalism. His Model T, first introduced in 1908, opened up automotive travel to the middle class, and has since been declared the most influential automobile of the 20th century by an international poll. Today, the Ford Motor Company has truly gone global, with dealerships located in major cities all across the world. A true Brand Champion, Henry left most of his vast wealth to his foundation, while still arranging for his family to control the company permanently, a wish that has been kept alive to this day.

Walt Disney

March 12th, 2012 by admin

From Mickey Mouse to Walt Disney World, this Brand Champion’s legacy has been a part of popular culture for decades, and plays an integral role in childhood across America. Born just after the turn of the 20th century, Disney was a multi-talented man who had a hand in many different areas such as film production, directing, voice acting, and animation. Today, Disney is best remembered as a film producer and showman. Along with his brother Roy, Walt founded Walt Disney Productions, which is now one of the best known film companies in the world. During his lifetime he received four honorary Academy Awards and won 22 Academy Awards from a total of 59 nominations, giving him more awards and nominations than any other individual in history. This Brand Champion’s vision lives on today through continued film production and the operation of theme parks on three continents.

David Neeleman

March 8th, 2012 by admin

Founder and former-CEO of Jet Blue Airways has found success with his newest airline venture in Brazil, Azul Brazilian Airlines. This low-cost airline is cheaper than a bus ticket, allowing people to spend less time on the journey and more time at their destination.   Azul was the fourth airline Neeleman launched.  The Airline continues to expand capacity ordering 11 more jets in October, 2011.  The current fleet includes approximately 50 planes, with plans to expand by another 40.

Ingvar Kamprad

March 8th, 2012 by admin

From Sweden to the United States, IKEA furniture is filling homes across the nation. Known for its space saving qualities, IKEA furniture’s founder, Ingvar Kamprad, founded IKEA nearly 70 years ago. Starting with mail-order items in Sweden, IKEA is now a worldwide home furnishing phenomenon. Kamprad lives frugally, driving a 15-year-old Volvo and flies coach. His few luxuries include a vineyard in France and a villa in Switzerland.

Neil Blumenthal

March 7th, 2012 by admin

We are currently in the midst of an eyewear dilemma – more and more people are in need of glasses these days, but it seems as though prescription eyewear is taking on couture pricing. Warby Parker may just have the solution for that, offering eyewear that is both stylish and affordable. Brand Champion Neil Blumenthal, who is in charge of the philanthropic side of Warby Parker, has made it his mission to provide eyewear to people whose budgets can’t accommodate their optical needs. A firm believer in the concept of affordability, Blumenthal puts himself last to those in need of eyewear assistance, a quality of a true Brand Champion.

Bonnie Hammer

March 7th, 2012 by admin

An industry leader in network programming and branding, Bonnie Hammer first established her professional career in New York as a programming executive at Lifetime Television, where she oversaw the production of an award-winning series of documentaries. She now serves as the Chairwoman of NBCU Cable Entertainment and Cable Studios. A visionary and rare asset to the entertainment industry, Brand Champion Hammer is known for her creativity and ability to build up excitement behind her work, allowing the Brand Champion title to be another notch of achievement on her belt of successes.

Greg Glassman

March 7th, 2012 by admin

Ever since the first CrossFit affiliated gym opened in California in 1995, the program that combines strength, stamina, conditioning, and balance training has taken the fitness world by storm. In 2007, Brand Champion Greg Glassman introduced the CrossFit Games, a self described “laboratory for human performance” that sees contenders from all over the world competing for a $250,000 prize. CrossFit now claims over 3,000 affiliated gyms worldwide, and the brand is now used by police and military organizations, including the Canadian Forces and the Royal Danish Life Guards. For CrossFit devotees, the program is more than just a workout, it’s a culture.

Mary Kate & Ashley Olsen

March 7th, 2012 by admin

Originally known for their adorable faces on Full House, Mary-Kate and Ashley Olsen appeared together in a variety of TV, film, and video projects throughout their childhood and teen years. Now adults, the Olsens have added businesswomen and fashion designers to their expansive list of accomplishments. The twin sisters now own Dualstar, a company that produces movies, TV shows, and magazines. They have also launched a women’s clothing line for J.C Penney, and a t-shirt line, called StyleMint. Although TV and movies may no longer be their top priority, the sisters have not forgotten their roots, recently dual hosting Saturday Night Live and appearing in the Got Milk? advertising campaign. These multitalented twins have grown up in front of the spotlight and built themselves an Olsen empire, effectively making them twice the Brand Champions!

Phil Knight

March 7th, 2012 by admin

Co-founder and Chairman of Nike, Phil Knight is more than a business magnate – he is an inspiration to those who aspire to develop their own brands. From selling equipment out of the back of an automobile at track meets to managing one of the most recognizable brands in the world, Knight has played a direct role in the rise of Nike’s athletic empire. The now infamous Nike logo is still seen as one of the most influential in sports fashion, and hopeful athletes the world over still dream of one day wearing the “swoosh” on their uniforms. Even though he has now stepped down as CEO, there is no doubt that Nike would not have experienced the same level of success without this Brand Champion.

Andrea Jung

March 7th, 2012 by admin

CEO and Chairwoman of Avon Cosmetics, this Brand Champion has been able to revive and refresh Avon’s image, transforming its former old school reputation into that of a hip, modern, cosmetics contender. Jung, a magna cum laude graduate of Princeton University, has weathered her share of controversies while at Avon, and her resilience in response is part of what makes her a true Brand Champion. Jung’s status has been highlighted in several publications, including Ladies Home Journal, in which she was named one of the 30 most powerful women in America in 2001, and Forbes, who in 2009 listed her as the 25th most powerful woman in the world.

Jeff Bezos

March 7th, 2012 by admin

The man behind, Jeff Bezos has changed the way we shop. Founded in 1994, the idea for Amazon was conceived during a cross country road trip, and initially set up in Bezo’s garage. With such humble beginnings, it is hard to imagine that Jeff could have possibly thought that his creation would eventually make him one of the most prominent dot-com entrepreneurs and a billionaire. Over the past decade, has developed a customer base of around 30 million people, and has diversified from selling primarily books to electronics, furniture, clothes, and anything else imaginable. This Brand Champion has often been recognized for his hard work and accomplishments, having been named Time magazines’ Person of the Year in 1999, as well as being named one of America’s best leaders by U.S News & World Report.

Biz Stone

March 7th, 2012 by admin

Biz Stone is a difficult man to describe in 140 characters or less. Entrepreneur, author, and activist, this dynamic Brand Champion co-founded and currently serves as the Creative Director of Twitter, in addition to helping create and launch companies such as Xanga, Odeo, and The Obvious Corporation.  Stone has also written two books about blogging, published an op-ed piece in The Atlantic, and actively maintains a long running personal blog. On top of all of that, he is involved in numerous causes such as animal welfare, education, and poverty. Even with such an exhaustive resume, Stone’s claim to fame remains his involvement with Twitter, a social networking site that provides a space for people to connect, share, and tell their story.

Tony Hsieh

March 7th, 2012 by admin

Yet another graduate of Harvard University, this Brand Champion is just as good of an author as he is a businessman. Hsieh’s was founded in 1999, sold to 10 years later for $1.2 billion, and is consistently recognized as one of the best places to work by Fortune Magazine. Prior to joining Zappos, Tony co-founded and eventually sold the internet advertising network LinkExchange to Microsoft for $265 million, which is impressive considering he is only 38 years old. Oh, and we forgot to mention, his book, Delivering Happiness, debuted at #1 on the New York Times Best Seller List, and remained on the list for 27 consecutive weeks.

Philip Anschutz

March 7th, 2012 by admin

Redefining what it means to be an entrepreneur, Philip Anschutz has seemingly expanded his influence all across the board. In addition to having made fortunes in oil, railroads, and telecom, the entertainment industry is where this Brand Champion has placed his biggest bets. Through his Anschutz Entertainment Group, or AEG, he controls not only many of the world’s top performance arenas, but also several of the teams that compete in them, such as the Los Angeles Lakers and the MLS’s Galaxy. His ability to create such a multifaceted empire around his success has cemented his position as a Brand Champion.

Kenneth Chenault

March 7th, 2012 by admin

Taking over the helm at American Express as CEO in 2001, Kenneth Chenault has helped further develop AMEX’s brand to be associated with a life of luxury, perks, and rewards. The third African American CEO of a Fortune 500 Company, Chenault was listed by Ebony Magazine as one of 50 “living pioneers” in the black community. Currently serving as the co-chair of the Business Roundtable, a director at IBM, and a member at the Council on Foreign Relations, Chenault must certainly be a busy man. Leading a company that accounts for 24% of the total dollar volume of credit card transactions in the US, a high octane man like Chenault is certainly fit to be a Brand Champion.

Mark Zuckerberg

March 7th, 2012 by admin

The youngest self-made billionaire in history, Mark Zuckerberg oversaw Facebook’s transformation from a simple dorm-room operation to a primary method of communication for many of the world’s individuals, businesses, and organizations. While initially launched as a social networking tool for students at Harvard University, Zuckerberg’s creation quickly outgrew its humble origins and now claims more than 845 million active users and is available in more than 70 languages. At the tender age of 27, this visionary entrepreneur has already had a movie (The Social Network) produced about his life, and if Facebook’s continued growth and popularity is any indication, we will be hearing much more from this Brand Champion in the future.

Richard Branson

March 7th, 2012 by admin

Richard Branson, creator of Virgin Megastores, started his business ventures at the ripe age of 16 years-old, with a magazine called Student. The 1980’s were nice to Branson, allowing him to expand his music label and open his own airline, Virgin Atlantic Airways. Since then, he has taken on challenges such as his attempt to travel around the world in a hot air balloon. Even though it was a failed attempt, it still was a magnet for his brand followers. He is an inspiration to his brand and we anxiously await what he will do next.

Larry Page

March 7th, 2012 by admin

Because of this Brand Champion, the phrase “Google it” is now a part of everyone’s vocabulary. Larry Page, CEO of Google, is 38 years-old and all ready has an estimated net worth of $16 billion. In 1998, the Google phenomenon began thanks to Larry Page.  He has enabled information about anything to be instantly available and started an internet revolution with the creation of Google.

Steve Wynn

March 7th, 2012 by admin

This Brand Champion played a large role in the expansion of Las Vegas in the 1990’s. Steve Wynn is the businessman responsible for the building and remodeling of the Golden Nugget, Treasure Island, The Mirage, Encore, Bellagio, and the Wynn hotels. These hotels have changed hospitality standards in Las Vegas and have brought many more tourists to this glamorous city. He helped change the brand of Las Vegas from free buffets for the elderly to the hip spot to go for clubs, shows, gourmet foods and conventions.

George Lucas

December 10th, 2011 by admin

George Lucas, writer, director, and producer, has a brand revolving around the success of the series of Star Wars. Best known for opening filmgoers’ eyes to the beauty of adventure and fantasy, Lucas has given a new definition to the term blockbuster and is one of most financially successful directors in history.

Steven Spielberg

November 19th, 2011 by admin

With countless box office hits, and a co-founder of DreamWorks Studios, Spielberg has made an unparalleled impact on the film industry. The foundation of the Spielberg brand is films with ordinary people encountering extraordinary circumstances or characters. Spielberg, as a director, is most know for films such as E.T., Indiana Jones, and Saving Private Ryan.

Kim Kardashian

November 2nd, 2011 by admin

Model, reality show star, and endorsement mogul Kim Kardashian has built a brand that speaks to all. Even through the disapproval of many, Kim has taken those remarks and turned them into positive aspects of her brand. The Kardashian clothing line is now available at Sears, increasing her brand exposure beyond her infamous television show. Through the expansion into new ventures such as perfume and product sponsorship, Kim Kardashian has become a Brand Champion in multiple areas.

Beyoncé Knowles

October 2nd, 2011 by admin

Beyoncé Knowles, businesswoman and pop phenomenon, has created a brand that is more than just music.  As a true Brand Champion she has leveraged her immense success in the music industry to create other avenues for her brand.  With a leading clothing line, Dereon, fans can now dress just like the star they idolize in the music videos. She has claimed her territory as a Brand Champion by showing the drive and discipline it takes to become a top industry leader.

Glenn Beck

September 29th, 2011 by admin

Known for his quick wit, candid opinions and engaging personality, Glenn Beck has attracted millions of viewers and listeners throughout the United States with The Glenn Beck Program. Dubbed on his website as “the fusion between entertainment and enlightenment,” Brand Champion Glenn Beck may be seen as a passionate conservative nonconformist with strong political opinions, but this Brand Champion has made his brand not only informative, but also entertaining. His comical opinions on the state of the world have made him unique in his brand and his business space. His radio show, The Glenn Beck Program, is heard on over 400 stations and is syndicated by Premiere Radio Networks. It is the third highest-rated national radio talk show among adults ages 25 to 54.

Michael Moore

September 20th, 2011 by admin

As a public figure, Michael Moore has as many fans as critics. He is well known in the entertainment industry for his blunt and nosey tactics to bring to light whatever issue is most currently pressing him. However, whether you agree or disagree with him, Moore is someone that does truly align with our definition of a brand champ. Determination is never wavering with Moore, who shows a true commitment to his brand and cause of increasing visibility to ever-plaguing issues.

Ellen DeGeneres

September 5th, 2011 by admin

From comedian to hit TV show host, Ellen DeGeneres has quickly built a brand of more than just comedy.  She expands her brand by expanding into many different industries including voices for Pixar films such as Finding Nemo and guest starring as an American Idol judge. As a Brand Champion, she lives for her fans, creating an atmosphere that is hard to resist.

Martin Scorsese

August 6th, 2011 by admin

Martin Scorsese has been an icon in the film industry for over four decades. His brand encompasses everything from his tireless devotion to film preservation to being one of the best visual stylists of our time. Scorsese is known for pushing the envelope with movies such as “Shutter Island” and “Gangs of New York.”

Jay Leno

August 2nd, 2011 by admin

The name Jay Leno means something more than just a late-night talk show host, it is a complete brand of humor and entertainment.  While some may see him as old fashioned, Leno has a specific fan group that stays loyal throughout the changes Leno has endured.  As a Brand Champion and leader in the television community, Leno dictates the path of the industry.

Howard Stern

July 10th, 2011 by admin

Howard Stern, king of shock-jocks, was one of the first on the radio to discover that controversy sells. Through his broadcast, The Howard Stern Show,  Stern is able to make light of serious issues, and poke fun at famous figures in a satirical fashion that has millions of listeners tuning in and coming back for more. He has won Billboard’s Nationally Syndicated Air Personality of the Year award eight times, and is one of the highest-paid figures on air.  Eager to expand outside of the radio world, Stern describes himself as the “King of All Media”, in reference to his extracurricular ventures including late-night talk shows, books, and feature films. Seeing how the veteran shock-jock renewed his contract with SiriusXM Radio through 2015, it seems likely that this Brand Champion will continue to push the envelope for years to come.

Bill O’Reilly

July 5th, 2011 by admin

The radio personality turned writer, has differentiated himself from others in his industry by landing a spot on the New York Times Non- Fiction Best Seller list. His book, Killing Lincoln: The Shocking Assassination that Changed America Forever is a historical narrative surrounding the assassination of Abraham Lincoln.


July 5th, 2011 by admin

Shawn Carter, better known as Jay-Z, is a hip hop artist and businessman, who, after receiving his big break in 1998 with the hit single, “Hard Knock Life”, hit the ground running and never looked back. While securing his status as a household name primarily through his music-related accomplishments, he has since transformed his brand into an empire, and expanded his reach into textiles, nightlife, and athletics. This Brand Champion sold his clothing line, Rocawear, for $204 million in 2007, co-owns the 40/40 Club, and is part owner of the NBA’s New Jersey Nets, making him one of the most financially successful hip hop artists and entrepreneurs in America. Consistently ranked as one of the greatest rappers of all time, he has received thirteen Grammys, in addition to selling approximately 50 million albums worldwide. Apart from music and business, Jay-Z is also actively involved in philanthropic activity, making his brand one of the most diversified on the Brand Champions list.

Mike Rowe

June 2nd, 2011 by admin

Best known as the amicable host of the Discovery Channel’s Dirty Jobs, Mike Rowe is an American television personality whose voice can also be heard providing narration for series such as Deadliest Catch and Shark Week Mike has also appeared in commercials for Ford Motor Company and Lee Premium Select Jeans. In addition to hosting and narrating, this Brand Champion also has experience providing voiceovers for shows such as American Dad! and Last Man Standing. In recent years, Rowe has become involved with trade activism, advocating for the revitalization of blue collar trades and infrastructure, including testifying on the issues before the U.S Senate Committee on Commerce, Science and Transportation. By appearing through multiple mediums, Rowe has been able to cultivate a brand which appeals to the public on many levels.

Justin Bieber

June 2nd, 2011 by admin

The Canadian born teen heartthrob found stardom as a pop/R&B singer but has built an empire that has made him one of the most influential people on social media today. Originally found on YouTube, and signed by music mogul Usher, Bieber’s personal brand has become a worldwide phenomenon.

Rachael Ray

June 2nd, 2011 by admin

Rachael Ray brings her own brand to a new, delicious level. With her recipes, she brings families together around the dinner table, packs unique lunches for kids, and has even created her own dog food full of natural ingredients. Rachael Ray has branded herself as an expert in anything food related. With a spunky personality, she is a Brand Champion for a specific “soccer mom” demographic that follows and engages in the brand’s every facet.

Ryan Seacrest

May 10th, 2011 by admin

Most notably known for his role as host of American Idol, the quirky American radio personality, television host, network producer and voice actor Ryan Seacrest was dubbed “The Most Powerful Man in Reality TV” by The Hollywood Reporter. He’s become the face of Celebrity news as host of E! News and his appearances at all of Hollywood’s top red carpet events.

Simon Cowell

May 10th, 2011 by admin

American Idol judge and The X Factor creator Simon Cowell has branded himself as having no fear to tell it straight. His blunt and controversial comments to contestants on American Idol often put Cowell in the spotlight. People may disagree with his judging strategy, but there’s no doubt he’s had a significant impact on the entertainment industry as an English A&R executive, television producer, entrepreneur, and television personality.

Rob Dyrdek

May 6th, 2011 by admin

Rob rose to fame as a professional skateboarder, but has since grown his personal brand as an athlete gone business pro. His job is a balance of skateboarding, filmmaker, entrepreneur, and philanthropist. He’s also reality T.V. star in the hit television show, “Rob and Big”. His skateboarding brand resonates with a wide audience of athletes through many channels including a children’s toy line and foundation to create safe skate parks.

Tyra Banks

April 2nd, 2011 by admin

Tyra Banks, best known for her hit T.V. series Next Top Model and her own modeling career, has successfully made her brand different from the rest. Unlike your average supermodel, Banks has developed a brand that has included the production of a talk show, a hit television series, and the authorship of a hit new fiction novel Modelland. Establishing her as a Brand Champion, the Tyra Banks brand was the first of its kind to stand up against the image of the frail, petite supermodel, and contribute to the effort to change America’s perception of beauty.

Oprah Winfrey

April 1st, 2011 by admin

Through the development of a diverse brand lineup, Oprah Winfrey has become one of the most influential women in today’s society.  From her famous book club to O magazine, Oprah has created an array of complimentary brands that engage her fans in multiple ways. With an empire of brands, Oprah is truly the Brand Champion at the top leading the charge.

Jonathan Goldsmith

March 2nd, 2011 by admin

Jonathan Goldsmith, also known as the “Most Interesting Man in the World,” is the face behind the Dos Equis Beer advertising campaign. The strategy behind this poised, unreadable man is that he has stories and experiences unique to him, much like the adventures that young people want to have in the future. He lives his life interestingly, not like most men his age. His mysterious demeanor lends to the exclusivity of Dos Equis, giving this beer an edge in its industry. As a Brand Champion for Dos Equis, his name, face and voice create a unique brand persona for this Mexican beer company.

Lady Gaga

March 2nd, 2011 by admin

Lady Gaga has a unique outlook on the development of her personal brand.  Whether you love her or hate her, you know her brand and what it embodies.  Lady Gaga’s brand is a testament to the age old marketing philosophy that you “can’t be all things to all people.”  As a true Brand Champion, her clothes, music and publicity stunts are all part of one very defined brand that target a specific consumer demographic.

Anna Wintour

February 21st, 2011 by admin

The magazine Vogue is on every trendy, young woman’s coffee table offering fashion advice for her next business interview or night out. Anna Wintour, editor-in-chief of Vogue, has impacted the fashion magazine world with her well-known bob haircut and large sunglasses. She has an eye for new talent and the next fashionable item. Even though many frown upon her demanding personality, she knew that it would be part of what it took to revive her magazine making her a Brand Champion.

Ty Pennington

February 2nd, 2011 by admin

Ty Pennington, carpentry guru, has given his talents to the world of television. As the host of Extreme Makeover: Home edition and master carpenter on Trading Spaces, Pennington’s shows have given hope to families in need of a miracle. He rebuilds confidence and security in the families he works with by giving them a second chance at a healthy, stable residence. As a Brand Champion, his name automatically makes you think of what his brand includes.  With a heartwarming and selfless brand, Ty Pennington is a Brand Champion everyone can get behind.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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