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Posts Tagged ‘Blake Mycoskie’

Blake Mycoskie

March 8th, 2012 by admin

Blake Mycoskie, Founder and Chief Shoe Giver for TOMS shoes, and face behind the One for One movement that has given over 600,000 pairs of shoes to children in need.  Within the first year of living his brand, TOMS was honored with the People’s Design Award. Within two years, TOMS and Mycoskie received the Secretary of State’s Award for Corporate Excellence.  As his favorite quote by Ghandi instructs, “Be the change you wish to see in the world,” Mycoskie internalizes his brand and mission to deliver the change he wants to see in the future – socially minded businesses and consumers.

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A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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