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Posts Tagged ‘BC100’

Al Gore

June 7th, 2012 by admin

Know now for his work with climate change, Gore is a former Vice President that has overcome some negative brand perceptions.  Formerly known as a dry and dull politician, Gore has transitioned his brand with his passion for climate change. Like former President Bill Clinton, Gore is a famous Democrat who has tried to do as much good as he can with his brand.  Gore is an environmental Brand Champion who has put global warming on the map in mainstream society.

Arnold Schwarzenegger

March 13th, 2012 by admin

Arnold Schwarzenegger, once known for his successful action films and Governorship in the state of California, has seen his meteoric rise come crashing down thanks to his extramarital affair that produced an illegitimate child with his housekeeper.  He is no longer Governor, no longer married to Maria Shriver, his wife of 25 years, and no longer a Brand Champion. His acts of infidelity will now keep him away from the political and Hollywood limelight.

Michael Vick

March 13th, 2012 by admin

From NFL quarterback to convict…to NFL quarterback again.  Michael Vick ruined his public image and personal brand when he was accused of operating an illegal dog fighting ring.  The former Atlanta Falcons quarterback was convicted and spent 21 months in prison as a result.  Following his prison sentence and suspension from the NFL, Vick was reinstated and signed with Philadelphia Eagles.

Tony Hayward

March 13th, 2012 by admin

The former CEO of oil company BP, Tony Hayward mismanaged his company’s oil spill crisis in the Gulf of Mexico in 2010.  Hayward downplayed the spill during the initial stages, and then later said, “There’s no one who wants this thing over more than I do, I’d like my life back.” He was condemned for his selfish comments and the perceived lack of blame BP was willing to accept. 

Carlos Brito

March 12th, 2012 by admin

As the world’s leading brewer — with global brands Budweiser, Stella Artois and Beck’s, and U.S.-focused brands Bud Light, Budweiser, Michelob Ultra and Stella – Anheuser Busch CEO Carlos Brito plays the critical role of brand champion as the company strives to be the “best beer company in a better world.”  Volume on a global basis grew 3.1 percent in 2011 as Brito continued to push programs promoting responsible drinking, protecting the environment and making positive differences in the community.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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