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Posts Tagged ‘BC100’

Al Gore

June 7th, 2012 by admin

Know now for his work with climate change, Gore is a former Vice President that has overcome some negative brand perceptions.  Formerly known as a dry and dull politician, Gore has transitioned his brand with his passion for climate change. Like former President Bill Clinton, Gore is a famous Democrat who has tried to do as much good as he can with his brand.  Gore is an environmental Brand Champion who has put global warming on the map in mainstream society.

Arnold Schwarzenegger

March 13th, 2012 by admin

Arnold Schwarzenegger, once known for his successful action films and Governorship in the state of California, has seen his meteoric rise come crashing down thanks to his extramarital affair that produced an illegitimate child with his housekeeper.  He is no longer Governor, no longer married to Maria Shriver, his wife of 25 years, and no longer a Brand Champion. His acts of infidelity will now keep him away from the political and Hollywood limelight.

Michael Vick

March 13th, 2012 by admin

From NFL quarterback to convict…to NFL quarterback again.  Michael Vick ruined his public image and personal brand when he was accused of operating an illegal dog fighting ring.  The former Atlanta Falcons quarterback was convicted and spent 21 months in prison as a result.  Following his prison sentence and suspension from the NFL, Vick was reinstated and signed with Philadelphia Eagles.

Tony Hayward

March 13th, 2012 by admin

The former CEO of oil company BP, Tony Hayward mismanaged his company’s oil spill crisis in the Gulf of Mexico in 2010.  Hayward downplayed the spill during the initial stages, and then later said, “There’s no one who wants this thing over more than I do, I’d like my life back.” He was condemned for his selfish comments and the perceived lack of blame BP was willing to accept. 

Carlos Brito

March 12th, 2012 by admin

As the world’s leading brewer — with global brands Budweiser, Stella Artois and Beck’s, and U.S.-focused brands Bud Light, Budweiser, Michelob Ultra and Stella – Anheuser Busch CEO Carlos Brito plays the critical role of brand champion as the company strives to be the “best beer company in a better world.”  Volume on a global basis grew 3.1 percent in 2011 as Brito continued to push programs promoting responsible drinking, protecting the environment and making positive differences in the community.

Hugh Hefner

March 12th, 2012 by admin

Hef is a Brand Champion famous not only for providing quality entertainment, but for pushing the envelope, as well. Born into a family which he once described as “conservative, Midwest, Methodist”, Hefner launched the controversial Playboy Magazine in 1953 when he published the first issue featuring Marilyn Monroe. Hef’s Playboy Enterprises has since expanded outside of publishing, and now includes divisions that handle everything from nightclubs to apparel, a transformation that has resulted in the brand’s Playboy Bunny symbol achieving a status of international ubiquity. Outside of Playboy, Hefner has been active in politics and philanthropy, donating and raising money for the Democratic Party, among other organizations. The Hugh Hefner First Amendment Award was created in his name to honor individuals who fight to protect American’s rights to free speech and expression, ideals which are certainly of great importance to this timeless Brand Champion.

Henry Ford

March 12th, 2012 by admin

One of the great American industrialists, Henry Ford is remembered not only for the founding of the Ford Motor Company, but also for sponsoring the assembly line technique of mass production.  As the owner of Ford, he displayed intense commitment to lowering the costs of production, while continuing to pay high wages to his workers, a system known as welfare capitalism. His Model T, first introduced in 1908, opened up automotive travel to the middle class, and has since been declared the most influential automobile of the 20th century by an international poll. Today, the Ford Motor Company has truly gone global, with dealerships located in major cities all across the world. A true Brand Champion, Henry left most of his vast wealth to his foundation, while still arranging for his family to control the company permanently, a wish that has been kept alive to this day.

Walt Disney

March 12th, 2012 by admin

From Mickey Mouse to Walt Disney World, this Brand Champion’s legacy has been a part of popular culture for decades, and plays an integral role in childhood across America. Born just after the turn of the 20th century, Disney was a multi-talented man who had a hand in many different areas such as film production, directing, voice acting, and animation. Today, Disney is best remembered as a film producer and showman. Along with his brother Roy, Walt founded Walt Disney Productions, which is now one of the best known film companies in the world. During his lifetime he received four honorary Academy Awards and won 22 Academy Awards from a total of 59 nominations, giving him more awards and nominations than any other individual in history. This Brand Champion’s vision lives on today through continued film production and the operation of theme parks on three continents.

David Neeleman

March 8th, 2012 by admin

Founder and former-CEO of Jet Blue Airways has found success with his newest airline venture in Brazil, Azul Brazilian Airlines. This low-cost airline is cheaper than a bus ticket, allowing people to spend less time on the journey and more time at their destination.   Azul was the fourth airline Neeleman launched.  The Airline continues to expand capacity ordering 11 more jets in October, 2011.  The current fleet includes approximately 50 planes, with plans to expand by another 40.

Ingvar Kamprad

March 8th, 2012 by admin

From Sweden to the United States, IKEA furniture is filling homes across the nation. Known for its space saving qualities, IKEA furniture’s founder, Ingvar Kamprad, founded IKEA nearly 70 years ago. Starting with mail-order items in Sweden, IKEA is now a worldwide home furnishing phenomenon. Kamprad lives frugally, driving a 15-year-old Volvo and flies coach. His few luxuries include a vineyard in France and a villa in Switzerland.

Mark Cuban

March 8th, 2012 by admin

From his background in computing and software to owning the Dallas Mavericks, Landmark Theaters and Magnolia Pictures, to publishing an e-book, Mark Cuban has built a brand spanning diverse industries and garnering strong advocates. As evidence, Cuban started his first company, MicroSolutions, with the support of customers he met as a salesperson for a previous employer. True to his brand of motivation and unconventional methods (referring to his NBA antics and associated fines) Cuban takes chances and consistently demonstrates his message – “If I can do it, you can do it.” He learns (or donates) from missteps and charges forward to the next undiscovered technology or business venture inspiring supporters that they can do the same.

Martha Stewart

March 8th, 2012 by admin

From business ventures, to publishing, broadcasting and merchandising, Martha Stewart has built a brand recognized around the world. Stewart strategically founded Martha Stewart Living Omnimedia, consolidating her brands into one company to help promote synergy and create focused direction for her business activities.  While serving five months in West Virginia’s Federal Prison in 2004 for lying to investigators, Stewart or “M. Diddy,” turned her ‘lemon of a sentence and made lemonade.’  The day of her release, Stewart launched a comeback campaign that grew her brand in new directions and returned her company to profitability within a year. Stewart proves the power behind championing a brand.

Warren Buffett

March 8th, 2012 by admin

“Legendary investor, Warren Buffett” is the primary shareholder, chairman and CEO of Berkshire Hathaway and one of the most successful investors in the world. Despite his 2011 status as the world’s third wealthiest person, Buffett demonstrated his value investing and frugality by pledging to give away 99% of his fortune to philanthropic causes. Buffett’s brand transcends the success of lucrative investing; it encourages more wealthy individuals to give some of their fortune to charitable purposes.

Blake Mycoskie

March 8th, 2012 by admin

Blake Mycoskie, Founder and Chief Shoe Giver for TOMS shoes, and face behind the One for One movement that has given over 600,000 pairs of shoes to children in need.  Within the first year of living his brand, TOMS was honored with the People’s Design Award. Within two years, TOMS and Mycoskie received the Secretary of State’s Award for Corporate Excellence.  As his favorite quote by Ghandi instructs, “Be the change you wish to see in the world,” Mycoskie internalizes his brand and mission to deliver the change he wants to see in the future – socially minded businesses and consumers.

John Schnatter

March 8th, 2012 by admin

Better known as “Papa John,” John Schnatter is the Founder, Chairman, and current CEO of Papa John’s International, Inc.  Consumers have indulged in the ‘Better Ingredients’ of Papa John’s ‘Better Pizza’ since 1983 when Schnatter  was delivering pizza for his father’s business. Since his small family tavern in Indiana, to more than 3,300 stores in 30 countries, Schnatter continues to nurture his vision of providing a superior-quality to  traditional delivery pizza.  For 25 years, Schnatter has delivered on his brand promise of “Better Ingredients. Better Pizza” and today, is the recognized leader in the pizza industry.

Indra Nooyi

March 8th, 2012 by admin

Indra K. Nooyi, Chairman and CEO of PepsiCo since 2006 is the ‘chief architect of Performance with Purpose,’ steering PepsiCo’s promise to do what’s right for the business, people and planet. She was a pivotal leader during the Company’s restructuring, the acquisition of Tropicana and the merger with Quaker and Gatorade.  As a strong leader and champion for PepesiCo’s 22 food and beverage brands that produce $1 billion each in annual retail sales, Nooyi is consistently ranked among Forbes’ World’s 100 Most Powerful Women.

Gary Erickson

March 7th, 2012 by admin

Aside from making a notable product line with over a $100 million dollar company value after only a decade, what makes Erickson a Brand Champion is something much bigger. After doing business for only 9 years, Quaker Oats came to Erickson with an offer of $120 million for his well built brand. Erickson’s devotion to his brand and mission led him to turn down the offer and continue his corporate leadership with his wife.

Donald Trump

March 7th, 2012 by admin

Donald Trump is a true Brand Champion, American success story, and business mogul who has set the industry standard of success. With his venture into reality television with The Apprentice, he is one step ahead of many. Many people within the United States and outside of it, identify Donald Trump as the icon of the American Businessman. His brand includes not only his empire, but the personality traits of cut-throat business.

Steve Wynn

March 7th, 2012 by admin

This Brand Champion played a large role in the expansion of Las Vegas in the 1990’s. Steve Wynn is the businessman responsible for the building and remodeling of the Golden Nugget, Treasure Island, The Mirage, Encore, Bellagio, and the Wynn hotels. These hotels have changed hospitality standards in Las Vegas and have brought many more tourists to this glamorous city. He helped change the brand of Las Vegas from free buffets for the elderly to the hip spot to go for clubs, shows, gourmet foods and conventions.

John Friend

March 7th, 2012 by admin

Within the yoga world, this Brand Champion, John Friend, is best known for being the founder of Anusara Yoga. These schools are now worldwide in places such as, the United Kingdom, Asia, Australia, and Europe. He began his yoga career at eight years old with his mother. From there his love created an environment for yoga lovers. Today, many people are now using yoga as their primary workout, giving Friend his Brand Champion name.

J.K. Rowling

March 7th, 2012 by admin

J.K. Rowling has captivated the minds of young children with the magical school of Hogwarts and Harry Potter’s journey to becoming a wizard. The Harry Potter phenomenon went from a written story to one of the largest motion picture sagas in the history of film. With children wanting her stories to become a reality, Universal Studios opened the “Wizarding World of Harry Potter” allowing kids who are Happy Potter fans to immerse themselves in his magical world. The seven movies have taken children through a magical adventure, allowing their minds to imagine and create, but without J.K. Rowling, Harry Potter’s world would have never even started on paper.

LeBron James

March 7th, 2012 by admin

Most people know this Brand Champion as NBA Miami Heat’s star player, but LeBron James has dominated the sport of basketball since he was at St. Vincent-St. Mary High School in Akron, Ohio. He started as a freshman and from there, signed on for the 2004 Olympic team in Greece out of high school. Rookie of the year and Most Valuable Player are minor accomplishments for James. His career started with the Cleveland Cavaliers, but his love for basketball and the Miami Heat are what make him a Brand Champion.

Danica Patrick

March 7th, 2012 by admin

The racecar driver gone model, Danica Patrick, has created an atmosphere around her racing technique and is the most successful woman in the history of American open-wheel racing. Along with racing cars and being an advertising spokeswoman, she is a model and her appearances include; Shape, the 2008 Sports Illustrated Swimsuit edition, and more. At only 100 pounds, Partick is living the Brand Champion statement that race car driving is not only for men.

Shaun White

March 7th, 2012 by admin

Shaun White is not like any other snowboarder who loves snow, he is the “flying tomato” and Olympic champion who made his dream of success a reality. With his outlandish athletic ability and number of endorsements, White has created a brand for himself that fans admire and strive to copy. He is young and passionate, giving his brand the time to blossom in the sea of Olympic born athletes.

Tony Hawk

March 7th, 2012 by admin

Brand Champion, Tony Hawk, started skateboarding at age eight and turned pro at fourteen. He is not only known for his amazing tricks, but also the Tony Hawk Foundation, which has given away more than $3.4 million to help build well over 400 skateparks around the U.S.A. The Foundation supports projects in low income areas and helps underprivileged kids.

Tim Tebow

March 6th, 2012 by admin

This Brand Champion is the starting quarterback for Denver Broncos at the ripe age of 24 and has created an atmosphere around his intense team spirit and great arm. Tim Tebow is also the creator and founder of the Tim Tebow Foundation which grants the wishes of children with life-threatening illnesses. The Denver Broncos are lucky to have this first round draft pick in 2010 but they really have gained a Brand Champion, a unique and different kind of person and player.

Jake Burton

March 6th, 2012 by admin

Brand Champion Jake Burton, founder of Burton Snowboards, has come a long way since making snowboards in a Vermont barn. With athlete sponsorships such as, Shawn White, Kelly Clark, and Hannah Teter, Burton has also expanded from snowboards into snowboarding gear, sold worldwide. Carpenter continues to run the Burton company, which has grown into one of the world’s largest snowboard and snowboarding-equipment manufacturers.

George Lucas

December 10th, 2011 by admin

George Lucas, writer, director, and producer, has a brand revolving around the success of the series of Star Wars. Best known for opening filmgoers’ eyes to the beauty of adventure and fantasy, Lucas has given a new definition to the term blockbuster and is one of most financially successful directors in history.

Steven Spielberg

November 19th, 2011 by admin

With countless box office hits, and a co-founder of DreamWorks Studios, Spielberg has made an unparalleled impact on the film industry. The foundation of the Spielberg brand is films with ordinary people encountering extraordinary circumstances or characters. Spielberg, as a director, is most know for films such as E.T., Indiana Jones, and Saving Private Ryan.

Kim Kardashian

November 2nd, 2011 by admin

Model, reality show star, and endorsement mogul Kim Kardashian has built a brand that speaks to all. Even through the disapproval of many, Kim has taken those remarks and turned them into positive aspects of her brand. The Kardashian clothing line is now available at Sears, increasing her brand exposure beyond her infamous television show. Through the expansion into new ventures such as perfume and product sponsorship, Kim Kardashian has become a Brand Champion in multiple areas.

Beyoncé Knowles

October 2nd, 2011 by admin

Beyoncé Knowles, businesswoman and pop phenomenon, has created a brand that is more than just music.  As a true Brand Champion she has leveraged her immense success in the music industry to create other avenues for her brand.  With a leading clothing line, Dereon, fans can now dress just like the star they idolize in the music videos. She has claimed her territory as a Brand Champion by showing the drive and discipline it takes to become a top industry leader.

Glenn Beck

September 29th, 2011 by admin

Known for his quick wit, candid opinions and engaging personality, Glenn Beck has attracted millions of viewers and listeners throughout the United States with The Glenn Beck Program. Dubbed on his website as “the fusion between entertainment and enlightenment,” Brand Champion Glenn Beck may be seen as a passionate conservative nonconformist with strong political opinions, but this Brand Champion has made his brand not only informative, but also entertaining. His comical opinions on the state of the world have made him unique in his brand and his business space. His radio show, The Glenn Beck Program, is heard on over 400 stations and is syndicated by Premiere Radio Networks. It is the third highest-rated national radio talk show among adults ages 25 to 54.

Michael Moore

September 20th, 2011 by admin

As a public figure, Michael Moore has as many fans as critics. He is well known in the entertainment industry for his blunt and nosey tactics to bring to light whatever issue is most currently pressing him. However, whether you agree or disagree with him, Moore is someone that does truly align with our definition of a brand champ. Determination is never wavering with Moore, who shows a true commitment to his brand and cause of increasing visibility to ever-plaguing issues.

Ellen DeGeneres

September 5th, 2011 by admin

From comedian to hit TV show host, Ellen DeGeneres has quickly built a brand of more than just comedy.  She expands her brand by expanding into many different industries including voices for Pixar films such as Finding Nemo and guest starring as an American Idol judge. As a Brand Champion, she lives for her fans, creating an atmosphere that is hard to resist.

Martin Scorsese

August 6th, 2011 by admin

Martin Scorsese has been an icon in the film industry for over four decades. His brand encompasses everything from his tireless devotion to film preservation to being one of the best visual stylists of our time. Scorsese is known for pushing the envelope with movies such as “Shutter Island” and “Gangs of New York.”

Jay Leno

August 2nd, 2011 by admin

The name Jay Leno means something more than just a late-night talk show host, it is a complete brand of humor and entertainment.  While some may see him as old fashioned, Leno has a specific fan group that stays loyal throughout the changes Leno has endured.  As a Brand Champion and leader in the television community, Leno dictates the path of the industry.

Howard Stern

July 10th, 2011 by admin

Howard Stern, king of shock-jocks, was one of the first on the radio to discover that controversy sells. Through his broadcast, The Howard Stern Show,  Stern is able to make light of serious issues, and poke fun at famous figures in a satirical fashion that has millions of listeners tuning in and coming back for more. He has won Billboard’s Nationally Syndicated Air Personality of the Year award eight times, and is one of the highest-paid figures on air.  Eager to expand outside of the radio world, Stern describes himself as the “King of All Media”, in reference to his extracurricular ventures including late-night talk shows, books, and feature films. Seeing how the veteran shock-jock renewed his contract with SiriusXM Radio through 2015, it seems likely that this Brand Champion will continue to push the envelope for years to come.

Bill O’Reilly

July 5th, 2011 by admin

The radio personality turned writer, has differentiated himself from others in his industry by landing a spot on the New York Times Non- Fiction Best Seller list. His book, Killing Lincoln: The Shocking Assassination that Changed America Forever is a historical narrative surrounding the assassination of Abraham Lincoln.


July 5th, 2011 by admin

Shawn Carter, better known as Jay-Z, is a hip hop artist and businessman, who, after receiving his big break in 1998 with the hit single, “Hard Knock Life”, hit the ground running and never looked back. While securing his status as a household name primarily through his music-related accomplishments, he has since transformed his brand into an empire, and expanded his reach into textiles, nightlife, and athletics. This Brand Champion sold his clothing line, Rocawear, for $204 million in 2007, co-owns the 40/40 Club, and is part owner of the NBA’s New Jersey Nets, making him one of the most financially successful hip hop artists and entrepreneurs in America. Consistently ranked as one of the greatest rappers of all time, he has received thirteen Grammys, in addition to selling approximately 50 million albums worldwide. Apart from music and business, Jay-Z is also actively involved in philanthropic activity, making his brand one of the most diversified on the Brand Champions list.

Mike Rowe

June 2nd, 2011 by admin

Best known as the amicable host of the Discovery Channel’s Dirty Jobs, Mike Rowe is an American television personality whose voice can also be heard providing narration for series such as Deadliest Catch and Shark Week Mike has also appeared in commercials for Ford Motor Company and Lee Premium Select Jeans. In addition to hosting and narrating, this Brand Champion also has experience providing voiceovers for shows such as American Dad! and Last Man Standing. In recent years, Rowe has become involved with trade activism, advocating for the revitalization of blue collar trades and infrastructure, including testifying on the issues before the U.S Senate Committee on Commerce, Science and Transportation. By appearing through multiple mediums, Rowe has been able to cultivate a brand which appeals to the public on many levels.

Justin Bieber

June 2nd, 2011 by admin

The Canadian born teen heartthrob found stardom as a pop/R&B singer but has built an empire that has made him one of the most influential people on social media today. Originally found on YouTube, and signed by music mogul Usher, Bieber’s personal brand has become a worldwide phenomenon.

Rachael Ray

June 2nd, 2011 by admin

Rachael Ray brings her own brand to a new, delicious level. With her recipes, she brings families together around the dinner table, packs unique lunches for kids, and has even created her own dog food full of natural ingredients. Rachael Ray has branded herself as an expert in anything food related. With a spunky personality, she is a Brand Champion for a specific “soccer mom” demographic that follows and engages in the brand’s every facet.

Ryan Seacrest

May 10th, 2011 by admin

Most notably known for his role as host of American Idol, the quirky American radio personality, television host, network producer and voice actor Ryan Seacrest was dubbed “The Most Powerful Man in Reality TV” by The Hollywood Reporter. He’s become the face of Celebrity news as host of E! News and his appearances at all of Hollywood’s top red carpet events.

Simon Cowell

May 10th, 2011 by admin

American Idol judge and The X Factor creator Simon Cowell has branded himself as having no fear to tell it straight. His blunt and controversial comments to contestants on American Idol often put Cowell in the spotlight. People may disagree with his judging strategy, but there’s no doubt he’s had a significant impact on the entertainment industry as an English A&R executive, television producer, entrepreneur, and television personality.

Rob Dyrdek

May 6th, 2011 by admin

Rob rose to fame as a professional skateboarder, but has since grown his personal brand as an athlete gone business pro. His job is a balance of skateboarding, filmmaker, entrepreneur, and philanthropist. He’s also reality T.V. star in the hit television show, “Rob and Big”. His skateboarding brand resonates with a wide audience of athletes through many channels including a children’s toy line and foundation to create safe skate parks.

Tyra Banks

April 2nd, 2011 by admin

Tyra Banks, best known for her hit T.V. series Next Top Model and her own modeling career, has successfully made her brand different from the rest. Unlike your average supermodel, Banks has developed a brand that has included the production of a talk show, a hit television series, and the authorship of a hit new fiction novel Modelland. Establishing her as a Brand Champion, the Tyra Banks brand was the first of its kind to stand up against the image of the frail, petite supermodel, and contribute to the effort to change America’s perception of beauty.

Oprah Winfrey

April 1st, 2011 by admin

Through the development of a diverse brand lineup, Oprah Winfrey has become one of the most influential women in today’s society.  From her famous book club to O magazine, Oprah has created an array of complimentary brands that engage her fans in multiple ways. With an empire of brands, Oprah is truly the Brand Champion at the top leading the charge.

Jonathan Goldsmith

March 2nd, 2011 by admin

Jonathan Goldsmith, also known as the “Most Interesting Man in the World,” is the face behind the Dos Equis Beer advertising campaign. The strategy behind this poised, unreadable man is that he has stories and experiences unique to him, much like the adventures that young people want to have in the future. He lives his life interestingly, not like most men his age. His mysterious demeanor lends to the exclusivity of Dos Equis, giving this beer an edge in its industry. As a Brand Champion for Dos Equis, his name, face and voice create a unique brand persona for this Mexican beer company.

Lady Gaga

March 2nd, 2011 by admin

Lady Gaga has a unique outlook on the development of her personal brand.  Whether you love her or hate her, you know her brand and what it embodies.  Lady Gaga’s brand is a testament to the age old marketing philosophy that you “can’t be all things to all people.”  As a true Brand Champion, her clothes, music and publicity stunts are all part of one very defined brand that target a specific consumer demographic.

Ty Pennington

February 2nd, 2011 by admin

Ty Pennington, carpentry guru, has given his talents to the world of television. As the host of Extreme Makeover: Home edition and master carpenter on Trading Spaces, Pennington’s shows have given hope to families in need of a miracle. He rebuilds confidence and security in the families he works with by giving them a second chance at a healthy, stable residence. As a Brand Champion, his name automatically makes you think of what his brand includes.  With a heartwarming and selfless brand, Ty Pennington is a Brand Champion everyone can get behind.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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