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Posts Tagged ‘BC 100’

Richard Branson

March 7th, 2012 by admin

Richard Branson, creator of Virgin Megastores, started his business ventures at the ripe age of 16 years-old, with a magazine called Student. The 1980’s were nice to Branson, allowing him to expand his music label and open his own airline, Virgin Atlantic Airways. Since then, he has taken on challenges such as his attempt to travel around the world in a hot air balloon. Even though it was a failed attempt, it still was a magnet for his brand followers. He is an inspiration to his brand and we anxiously await what he will do next.

Larry Page

March 7th, 2012 by admin

Because of this Brand Champion, the phrase “Google it” is now a part of everyone’s vocabulary. Larry Page, CEO of Google, is 38 years-old and all ready has an estimated net worth of $16 billion. In 1998, the Google phenomenon began thanks to Larry Page.  He has enabled information about anything to be instantly available and started an internet revolution with the creation of Google.

Lance Armstrong

March 7th, 2012 by admin

Not only is this Brand Champion the winner of the Tour De France a record seven times, but is a cancer survivor and activist. In 1997 Armstrong founded the Lance Armstrong Foundation, which supports people who have been affected by cancer. The foundation has become one of the top 10 groups funding cancer research in the U.S., raising more than $325 million from the sale of yellow Livestrong bracelets.

Anna Wintour

February 21st, 2011 by admin

The magazine Vogue is on every trendy, young woman’s coffee table offering fashion advice for her next business interview or night out. Anna Wintour, editor-in-chief of Vogue, has impacted the fashion magazine world with her well-known bob haircut and large sunglasses. She has an eye for new talent and the next fashionable item. Even though many frown upon her demanding personality, she knew that it would be part of what it took to revive her magazine making her a Brand Champion.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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