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Posts Tagged ‘Artist’

Beyoncé Knowles

October 2nd, 2011 by admin

Beyoncé Knowles, businesswoman and pop phenomenon, has created a brand that is more than just music.  As a true Brand Champion she has leveraged her immense success in the music industry to create other avenues for her brand.  With a leading clothing line, Dereon, fans can now dress just like the star they idolize in the music videos. She has claimed her territory as a Brand Champion by showing the drive and discipline it takes to become a top industry leader.


July 5th, 2011 by admin

Shawn Carter, better known as Jay-Z, is a hip hop artist and businessman, who, after receiving his big break in 1998 with the hit single, “Hard Knock Life”, hit the ground running and never looked back. While securing his status as a household name primarily through his music-related accomplishments, he has since transformed his brand into an empire, and expanded his reach into textiles, nightlife, and athletics. This Brand Champion sold his clothing line, Rocawear, for $204 million in 2007, co-owns the 40/40 Club, and is part owner of the NBA’s New Jersey Nets, making him one of the most financially successful hip hop artists and entrepreneurs in America. Consistently ranked as one of the greatest rappers of all time, he has received thirteen Grammys, in addition to selling approximately 50 million albums worldwide. Apart from music and business, Jay-Z is also actively involved in philanthropic activity, making his brand one of the most diversified on the Brand Champions list.

Justin Bieber

June 2nd, 2011 by admin

The Canadian born teen heartthrob found stardom as a pop/R&B singer but has built an empire that has made him one of the most influential people on social media today. Originally found on YouTube, and signed by music mogul Usher, Bieber’s personal brand has become a worldwide phenomenon.

Lady Gaga

March 2nd, 2011 by admin

Lady Gaga has a unique outlook on the development of her personal brand.  Whether you love her or hate her, you know her brand and what it embodies.  Lady Gaga’s brand is a testament to the age old marketing philosophy that you “can’t be all things to all people.”  As a true Brand Champion, her clothes, music and publicity stunts are all part of one very defined brand that target a specific consumer demographic.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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