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Jeff Bezos

March 7th, 2012 by admin

The man behind, Jeff Bezos has changed the way we shop. Founded in 1994, the idea for Amazon was conceived during a cross country road trip, and initially set up in Bezo’s garage. With such humble beginnings, it is hard to imagine that Jeff could have possibly thought that his creation would eventually make him one of the most prominent dot-com entrepreneurs and a billionaire. Over the past decade, has developed a customer base of around 30 million people, and has diversified from selling primarily books to electronics, furniture, clothes, and anything else imaginable. This Brand Champion has often been recognized for his hard work and accomplishments, having been named Time magazines’ Person of the Year in 1999, as well as being named one of America’s best leaders by U.S News & World Report.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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