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Kim Jordan

March 12th, 2012 by admin

Prior to being named as CEO of New Belgium Brewing Company, Kim Jordan had held almost every other position imaginable in the Colorado-based company, including bottler, sales representative, distributer, marketer, and financial planner. As the wife of New Belgium Founder, Jeff Lebesch, Kim has been involved since day one, providing her with the experience and knowledge necessary to run such a quickly expanding business. Given the fact that New Belgium went from operating out of a basement to being the seventh-largest overall brewery in the United States in less than twenty years, we are excited to see what the future holds for this passionate business, and its equally passionate CEO.

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A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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