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John Schnatter

March 8th, 2012 by admin

Better known as “Papa John,” John Schnatter is the Founder, Chairman, and current CEO of Papa John’s International, Inc.  Consumers have indulged in the ‘Better Ingredients’ of Papa John’s ‘Better Pizza’ since 1983 when Schnatter  was delivering pizza for his father’s business. Since his small family tavern in Indiana, to more than 3,300 stores in 30 countries, Schnatter continues to nurture his vision of providing a superior-quality to  traditional delivery pizza.  For 25 years, Schnatter has delivered on his brand promise of “Better Ingredients. Better Pizza” and today, is the recognized leader in the pizza industry.

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A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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