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Jay Leno

August 2nd, 2011 by admin

The name Jay Leno means something more than just a late-night talk show host, it is a complete brand of humor and entertainment.  While some may see him as old fashioned, Leno has a specific fan group that stays loyal throughout the changes Leno has endured.  As a Brand Champion and leader in the television community, Leno dictates the path of the industry.

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About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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