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Jake Burton

March 6th, 2012 by admin

Brand Champion Jake Burton, founder of Burton Snowboards, has come a long way since making snowboards in a Vermont barn. With athlete sponsorships such as, Shawn White, Kelly Clark, and Hannah Teter, Burton has also expanded from snowboards into snowboarding gear, sold worldwide. Carpenter continues to run the Burton company, which has grown into one of the world’s largest snowboard and snowboarding-equipment manufacturers.

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A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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