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Ingvar Kamprad

March 8th, 2012 by admin

From Sweden to the United States, IKEA furniture is filling homes across the nation. Known for its space saving qualities, IKEA furniture’s founder, Ingvar Kamprad, founded IKEA nearly 70 years ago. Starting with mail-order items in Sweden, IKEA is now a worldwide home furnishing phenomenon. Kamprad lives frugally, driving a 15-year-old Volvo and flies coach. His few luxuries include a vineyard in France and a villa in Switzerland.

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A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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