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Greg Glassman

March 7th, 2012 by admin

Ever since the first CrossFit affiliated gym opened in California in 1995, the program that combines strength, stamina, conditioning, and balance training has taken the fitness world by storm. In 2007, Brand Champion Greg Glassman introduced the CrossFit Games, a self described “laboratory for human performance” that sees contenders from all over the world competing for a $250,000 prize. CrossFit now claims over 3,000 affiliated gyms worldwide, and the brand is now used by police and military organizations, including the Canadian Forces and the Royal Danish Life Guards. For CrossFit devotees, the program is more than just a workout, it’s a culture.

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A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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