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Gary Kelly

March 14th, 2012 by admin

“Our people are our single greatest strength and most enduring long-term competitive advantage,” says Gary Kelly, Southwest Airlines CEO.  Gary Kelly became CEO in 2009 and has quickly made Southwest Airlines a brand to be reckoned with.  The people-focused culture, for both employees and customers, make Southwest Airlines a go-to choice for employment and for flying. No change penalties, bags fly free, low-cost airfares, open seating, and excellent customer service make the Southwest brand unique and compelling.

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A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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