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David Neeleman

March 8th, 2012 by admin

Founder and former-CEO of Jet Blue Airways has found success with his newest airline venture in Brazil, Azul Brazilian Airlines. This low-cost airline is cheaper than a bus ticket, allowing people to spend less time on the journey and more time at their destination.   Azul was the fourth airline Neeleman launched.  The Airline continues to expand capacity ordering 11 more jets in October, 2011.  The current fleet includes approximately 50 planes, with plans to expand by another 40.

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A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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