image description

Daniel Hesse

March 13th, 2012 by admin

President and Chief Executive Officer of Sprint Nextel, Daniel Hesse has devoted 33 professional years to the telecommunications industry – from AT&T intern to overseeing the spinoff of Sprint’s landline Embarq.  When Hesse became CEO of Sprint in 2007 the company was losing customers. Living his brand, Hesse ran several television commercials featuring himself as spokesperson for Sprint’s “Simply Everything.”  His strategies focused on increased customer service and improved use of prepaid cell phones helped Sprint retain and grow loyal customers.  In a constantly moving and changing industry with extensive competition, Hesse rises to each challenge as the face of his brand, Sprint.

Leave a Reply

You must be logged in to post a comment.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

Join the Discussion

ON Twitter