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Archive for the ‘RISING STARS’ Category

Gary Kelly

March 14th, 2012 by admin

“Our people are our single greatest strength and most enduring long-term competitive advantage,” says Gary Kelly, Southwest Airlines CEO.  Gary Kelly became CEO in 2009 and has quickly made Southwest Airlines a brand to be reckoned with.  The people-focused culture, for both employees and customers, make Southwest Airlines a go-to choice for employment and for flying. No change penalties, bags fly free, low-cost airfares, open seating, and excellent customer service make the Southwest brand unique and compelling.

Jay S. Walker

March 14th, 2012 by admin

Even though the American economy struggles, people are still finding the time and money to travel., founded by Jay S. Walker, is now the best thing that could happen to frequent travelers. This site allows for people to search for discounted travel related to items such as, airfare and hotel rooms. People are going to more exotic and more expensive places for less. The television commercials are unique and include’s spokesperson William Schatner, helping watchers remember the next time they look to travel. The sites popularity is rising, along with its brand awareness, making Walker an on-the-rise Brand Champion.

Julie Flakstad

March 14th, 2012 by admin

Every woman is looking for next, hottest craze to add to her portfolio of trends. This specific trend has given the opportunity to kick back, relax, and not worry about the most stressful part of their morning routine, hair. Blow, New York’s premier blow dry bar has caught the eye of many women, not only in New York, but all over the nation. As these salons make their claim to fame, Blow New York is famous due to their in-house Brand Champion, Julie Flakstad. With an MBA from the Columbia Business School and an immense industry background with previous positions at IBM and American Express, Flakstad has taken Blow’s popularity out of this world. Her knowledge has allowed this company to blossom and become the next fad for women today.

Maurice J. Gallagher, Jr.

March 14th, 2012 by admin

All airlines have something different to offer; drink vouchers, no baggage fees, honey roasted peanuts, but Allegiant Airlines has broken through the clutter. Adding new destinations to this low-cost airfare company has given Allegiant Airlines a foot up into the rankings of big airlines. CEO Maurice J. Gallagher has taken good care of this company while it grows. With his extensive background in investment, he has founded companies such as Mpower Communications Corp. and played a hand in the beginning of ValuJet Airlines. Big airlines better watch their backs, underdogs are known to win the race.

Andrew Mason

March 14th, 2012 by admin has allowed consumers to indulge in eateries and activities at great discounts. Andrew Mason, founder and CEO of Groupon, formulated the idea to partner with companies who would offer an online deal-of-the-day, giving those on a budget the opportunity to take advantage. Groupon’s revenue and registered users continue to rise.  Mason’s leadership style may be seen as unconventional but he is committed to the company brand.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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