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Archive for the ‘BRAND CHUMPS’ Category

Kanye West

March 14th, 2012 by admin

His music may be legendary, but his actions at the 2009 MTV Video Music Awards tarnished his personal brand image and reputation. West publically humiliated pop/country music star Taylor Swift when he interrupted her acceptance speech for Best Female Video essentially saying Beyonce should have won the award.  Numerous people criticized his stunt, including President Barack Obama.

Graham Spanier

March 14th, 2012 by admin

The former Penn State University President was a central figure in former football coach Jerry Sandusky’s sex abuse scandal that has severely tarnished the school’s image.  Spanier resigned on Nov. 9, the same day that head football coach Joe Paterno was fired.  Though not charged with failing to tell police about suspected child abuse (as were two other school administrators), Spanier claims he had no knowledge of the abuse allegations.  He became president in 1995, approximately the same time Sandusky’s alleged abuse started.  Sandusky faces 40 counts of criminal sexual abuse with children from 1994-2009.

Herman Cain

March 14th, 2012 by admin

Even though Herman Cain’s business experience and political ideas made him a legitimate candidate for the 2012 presidential election, claims of adultery and sexual harassment brought it to a screeching halt.  Cain’s visibility escalated when he put a stake in the ground with his 9-9-9 tax plan, a focal point of his 2012 political campaign.  But in December he announced he was suspending his campaign due to the negative attention from the allegations.  Even though he denied the allegations, his poll numbers dropped dramatically.

Charlie Sheen

March 14th, 2012 by admin

Charlie Sheen, famous for his role of the hit TV show Two and a Half Men, revealed more than his share of personal problems in 2011, many of them tied to alcohol and drug abuse, and marital problems including domestic abuse.  Sheen was the highest-paid TV actor at the time, yet his image quickly became dominated by an out-of-control personal lifestyle.  Before he was fired from his Two and a Half Men role, Sheen blasted the producer and claimed he was underpaid.

Anthony Weiner

March 14th, 2012 by admin

Former U.S. Representative Anthony Weiner from New York is yet another high-profile individual whose personal sexual misconduct created a firestorm of negativity.    Weiner began his term in 1999 and had aspirations to be mayor of New York City.  But his May 2011 sexting scandal – Weiner ultimately admitted to sending a sexually explicit photo of himself to one of his female Twitter followers – led him to resign from his position.

Tiger Woods

March 13th, 2012 by admin

Tiger Woods, one of the most recognizable and highest-paid sports figures in the world, went from golf royalty (and the No. 1 player in the world) to “sex addict” and “home wrecker” virtually overnight.  Considered a true Brand Champion before his personal issues came to light, Woods endorsed many major brands, including Nike, American Express, General Motors and Tag Heuer.  Before his infidelity scandal, he was the greatest in the world.  Since that time, his endorsements have dwindled and he has yet to win on the PGA tour.

Arnold Schwarzenegger

March 13th, 2012 by admin

Arnold Schwarzenegger, once known for his successful action films and Governorship in the state of California, has seen his meteoric rise come crashing down thanks to his extramarital affair that produced an illegitimate child with his housekeeper.  He is no longer Governor, no longer married to Maria Shriver, his wife of 25 years, and no longer a Brand Champion. His acts of infidelity will now keep him away from the political and Hollywood limelight.

Michael Vick

March 13th, 2012 by admin

From NFL quarterback to convict…to NFL quarterback again.  Michael Vick ruined his public image and personal brand when he was accused of operating an illegal dog fighting ring.  The former Atlanta Falcons quarterback was convicted and spent 21 months in prison as a result.  Following his prison sentence and suspension from the NFL, Vick was reinstated and signed with Philadelphia Eagles.

Tony Hayward

March 13th, 2012 by admin

The former CEO of oil company BP, Tony Hayward mismanaged his company’s oil spill crisis in the Gulf of Mexico in 2010.  Hayward downplayed the spill during the initial stages, and then later said, “There’s no one who wants this thing over more than I do, I’d like my life back.” He was condemned for his selfish comments and the perceived lack of blame BP was willing to accept. 

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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