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Archive for the ‘BRAND CHAMPIONS’ Category


July 5th, 2011 by admin

Shawn Carter, better known as Jay-Z, is a hip hop artist and businessman, who, after receiving his big break in 1998 with the hit single, “Hard Knock Life”, hit the ground running and never looked back. While securing his status as a household name primarily through his music-related accomplishments, he has since transformed his brand into an empire, and expanded his reach into textiles, nightlife, and athletics. This Brand Champion sold his clothing line, Rocawear, for $204 million in 2007, co-owns the 40/40 Club, and is part owner of the NBA’s New Jersey Nets, making him one of the most financially successful hip hop artists and entrepreneurs in America. Consistently ranked as one of the greatest rappers of all time, he has received thirteen Grammys, in addition to selling approximately 50 million albums worldwide. Apart from music and business, Jay-Z is also actively involved in philanthropic activity, making his brand one of the most diversified on the Brand Champions list.

Mike Rowe

June 2nd, 2011 by admin

Best known as the amicable host of the Discovery Channel’s Dirty Jobs, Mike Rowe is an American television personality whose voice can also be heard providing narration for series such as Deadliest Catch and Shark Week Mike has also appeared in commercials for Ford Motor Company and Lee Premium Select Jeans. In addition to hosting and narrating, this Brand Champion also has experience providing voiceovers for shows such as American Dad! and Last Man Standing. In recent years, Rowe has become involved with trade activism, advocating for the revitalization of blue collar trades and infrastructure, including testifying on the issues before the U.S Senate Committee on Commerce, Science and Transportation. By appearing through multiple mediums, Rowe has been able to cultivate a brand which appeals to the public on many levels.

Justin Bieber

June 2nd, 2011 by admin

The Canadian born teen heartthrob found stardom as a pop/R&B singer but has built an empire that has made him one of the most influential people on social media today. Originally found on YouTube, and signed by music mogul Usher, Bieber’s personal brand has become a worldwide phenomenon.

Rachael Ray

June 2nd, 2011 by admin

Rachael Ray brings her own brand to a new, delicious level. With her recipes, she brings families together around the dinner table, packs unique lunches for kids, and has even created her own dog food full of natural ingredients. Rachael Ray has branded herself as an expert in anything food related. With a spunky personality, she is a Brand Champion for a specific “soccer mom” demographic that follows and engages in the brand’s every facet.

Ryan Seacrest

May 10th, 2011 by admin

Most notably known for his role as host of American Idol, the quirky American radio personality, television host, network producer and voice actor Ryan Seacrest was dubbed “The Most Powerful Man in Reality TV” by The Hollywood Reporter. He’s become the face of Celebrity news as host of E! News and his appearances at all of Hollywood’s top red carpet events.

Simon Cowell

May 10th, 2011 by admin

American Idol judge and The X Factor creator Simon Cowell has branded himself as having no fear to tell it straight. His blunt and controversial comments to contestants on American Idol often put Cowell in the spotlight. People may disagree with his judging strategy, but there’s no doubt he’s had a significant impact on the entertainment industry as an English A&R executive, television producer, entrepreneur, and television personality.

Rob Dyrdek

May 6th, 2011 by admin

Rob rose to fame as a professional skateboarder, but has since grown his personal brand as an athlete gone business pro. His job is a balance of skateboarding, filmmaker, entrepreneur, and philanthropist. He’s also reality T.V. star in the hit television show, “Rob and Big”. His skateboarding brand resonates with a wide audience of athletes through many channels including a children’s toy line and foundation to create safe skate parks.

Tyra Banks

April 2nd, 2011 by admin

Tyra Banks, best known for her hit T.V. series Next Top Model and her own modeling career, has successfully made her brand different from the rest. Unlike your average supermodel, Banks has developed a brand that has included the production of a talk show, a hit television series, and the authorship of a hit new fiction novel Modelland. Establishing her as a Brand Champion, the Tyra Banks brand was the first of its kind to stand up against the image of the frail, petite supermodel, and contribute to the effort to change America’s perception of beauty.

Oprah Winfrey

April 1st, 2011 by admin

Through the development of a diverse brand lineup, Oprah Winfrey has become one of the most influential women in today’s society.  From her famous book club to O magazine, Oprah has created an array of complimentary brands that engage her fans in multiple ways. With an empire of brands, Oprah is truly the Brand Champion at the top leading the charge.

Ralph Lauren

March 6th, 2011 by admin

As trends in fashion change daily, Ralph Lauren has been successfully designing since he opened up a necktie store in 1967. Originally found on his women’s line, the Polo emblem is what people see in their minds when they think of Ralph Lauren. With success through the end of the century, Lauren is now worth $6.1 billion and is also known for his automobile collection. His clothing line is a strong contender in the fashion world to this day due to his dedication and hard work, making him a Brand Champion.

Jonathan Goldsmith

March 2nd, 2011 by admin

Jonathan Goldsmith, also known as the “Most Interesting Man in the World,” is the face behind the Dos Equis Beer advertising campaign. The strategy behind this poised, unreadable man is that he has stories and experiences unique to him, much like the adventures that young people want to have in the future. He lives his life interestingly, not like most men his age. His mysterious demeanor lends to the exclusivity of Dos Equis, giving this beer an edge in its industry. As a Brand Champion for Dos Equis, his name, face and voice create a unique brand persona for this Mexican beer company.

Lady Gaga

March 2nd, 2011 by admin

Lady Gaga has a unique outlook on the development of her personal brand.  Whether you love her or hate her, you know her brand and what it embodies.  Lady Gaga’s brand is a testament to the age old marketing philosophy that you “can’t be all things to all people.”  As a true Brand Champion, her clothes, music and publicity stunts are all part of one very defined brand that target a specific consumer demographic.

Anna Wintour

February 21st, 2011 by admin

The magazine Vogue is on every trendy, young woman’s coffee table offering fashion advice for her next business interview or night out. Anna Wintour, editor-in-chief of Vogue, has impacted the fashion magazine world with her well-known bob haircut and large sunglasses. She has an eye for new talent and the next fashionable item. Even though many frown upon her demanding personality, she knew that it would be part of what it took to revive her magazine making her a Brand Champion.

Ty Pennington

February 2nd, 2011 by admin

Ty Pennington, carpentry guru, has given his talents to the world of television. As the host of Extreme Makeover: Home edition and master carpenter on Trading Spaces, Pennington’s shows have given hope to families in need of a miracle. He rebuilds confidence and security in the families he works with by giving them a second chance at a healthy, stable residence. As a Brand Champion, his name automatically makes you think of what his brand includes.  With a heartwarming and selfless brand, Ty Pennington is a Brand Champion everyone can get behind.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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