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Archive for the ‘BRAND CHAMPIONS’ Category

Al Gore

June 7th, 2012 by admin

Know now for his work with climate change, Gore is a former Vice President that has overcome some negative brand perceptions.  Formerly known as a dry and dull politician, Gore has transitioned his brand with his passion for climate change. Like former President Bill Clinton, Gore is a famous Democrat who has tried to do as much good as he can with his brand.  Gore is an environmental Brand Champion who has put global warming on the map in mainstream society.

Daniel Hesse

March 13th, 2012 by admin

President and Chief Executive Officer of Sprint Nextel, Daniel Hesse has devoted 33 professional years to the telecommunications industry – from AT&T intern to overseeing the spinoff of Sprint’s landline Embarq.  When Hesse became CEO of Sprint in 2007 the company was losing customers. Living his brand, Hesse ran several television commercials featuring himself as spokesperson for Sprint’s “Simply Everything.”  His strategies focused on increased customer service and improved use of prepaid cell phones helped Sprint retain and grow loyal customers.  In a constantly moving and changing industry with extensive competition, Hesse rises to each challenge as the face of his brand, Sprint.

Carlos Brito

March 12th, 2012 by admin

As the world’s leading brewer — with global brands Budweiser, Stella Artois and Beck’s, and U.S.-focused brands Bud Light, Budweiser, Michelob Ultra and Stella – Anheuser Busch CEO Carlos Brito plays the critical role of brand champion as the company strives to be the “best beer company in a better world.”  Volume on a global basis grew 3.1 percent in 2011 as Brito continued to push programs promoting responsible drinking, protecting the environment and making positive differences in the community.

Kim Jordan

March 12th, 2012 by admin

Prior to being named as CEO of New Belgium Brewing Company, Kim Jordan had held almost every other position imaginable in the Colorado-based company, including bottler, sales representative, distributer, marketer, and financial planner. As the wife of New Belgium Founder, Jeff Lebesch, Kim has been involved since day one, providing her with the experience and knowledge necessary to run such a quickly expanding business. Given the fact that New Belgium went from operating out of a basement to being the seventh-largest overall brewery in the United States in less than twenty years, we are excited to see what the future holds for this passionate business, and its equally passionate CEO.

David Neeleman

March 8th, 2012 by admin

Founder and former-CEO of Jet Blue Airways has found success with his newest airline venture in Brazil, Azul Brazilian Airlines. This low-cost airline is cheaper than a bus ticket, allowing people to spend less time on the journey and more time at their destination.   Azul was the fourth airline Neeleman launched.  The Airline continues to expand capacity ordering 11 more jets in October, 2011.  The current fleet includes approximately 50 planes, with plans to expand by another 40.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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