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Bonnie Hammer

March 7th, 2012 by admin

An industry leader in network programming and branding, Bonnie Hammer first established her professional career in New York as a programming executive at Lifetime Television, where she oversaw the production of an award-winning series of documentaries. She now serves as the Chairwoman of NBCU Cable Entertainment and Cable Studios. A visionary and rare asset to the entertainment industry, Brand Champion Hammer is known for her creativity and ability to build up excitement behind her work, allowing the Brand Champion title to be another notch of achievement on her belt of successes.

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About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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