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Biz Stone

March 7th, 2012 by admin

Biz Stone is a difficult man to describe in 140 characters or less. Entrepreneur, author, and activist, this dynamic Brand Champion co-founded and currently serves as the Creative Director of Twitter, in addition to helping create and launch companies such as Xanga, Odeo, and The Obvious Corporation.  Stone has also written two books about blogging, published an op-ed piece in The Atlantic, and actively maintains a long running personal blog. On top of all of that, he is involved in numerous causes such as animal welfare, education, and poverty. Even with such an exhaustive resume, Stone’s claim to fame remains his involvement with Twitter, a social networking site that provides a space for people to connect, share, and tell their story.

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About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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