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Bill Gates

March 7th, 2012 by admin

Creator and chairman of Microsoft Corporation, Bill Gates is one of the richest men in the world because of his devotion and loyalty to his brand. The Bill Gates Brand is not only one of computer genius and financial success, his brand was built on intertwining success with philanthropy and compassion. This brand has led a movement of the upper-echelon of society giving up their excess for others.

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About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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