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Beyoncé Knowles

October 2nd, 2011 by admin

Beyoncé Knowles, businesswoman and pop phenomenon, has created a brand that is more than just music.  As a true Brand Champion she has leveraged her immense success in the music industry to create other avenues for her brand.  With a leading clothing line, Dereon, fans can now dress just like the star they idolize in the music videos. She has claimed her territory as a Brand Champion by showing the drive and discipline it takes to become a top industry leader.

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About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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