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Andrea Jung

March 7th, 2012 by admin

CEO and Chairwoman of Avon Cosmetics, this Brand Champion has been able to revive and refresh Avon’s image, transforming its former old school reputation into that of a hip, modern, cosmetics contender. Jung, a magna cum laude graduate of Princeton University, has weathered her share of controversies while at Avon, and her resilience in response is part of what makes her a true Brand Champion. Jung’s status has been highlighted in several publications, including Ladies Home Journal, in which she was named one of the 30 most powerful women in America in 2001, and Forbes, who in 2009 listed her as the 25th most powerful woman in the world.

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About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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