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Brand Champion of the Month

  • Oprah
    JANUARY Oprah Winfrey

    We all know Oprah Winfrey. From her highly-rated talk show, magazine, and her very OWN TV network, Oprah remains one of the most influential people in the world. As a successful philanthropist, producer, actress, and publisher, she continues her accomplishments this year by landing coveted interviews from Beyoncé to Lance Armstrong. She is a Brand Champion to the fullest.

  • Beyonce
    February Beyoncé

    She’s been quite busy this year. With 1 year of motherhood under her belt, she began 2013 performing at Obama’s 2nd inauguration. 2 weeks later, she brought down the house at the Super Bowl XLVII halftime show. Beyoncé added a 17th Grammy to her collection this year when she won Best Traditional R&B Performance for “Love on Top.” To top it all off, she directed and produced her own documentary on HBO.  Beyoncé is a Brand Champion simply for working her tail off!



  • Ben-Affleck
    MARCH Ben Affleck

    He’s the comeback kid. It’s been a while since he won the Academy Award and Golden Globe for Good Will Hunting in 1997. He flopped with Gigli in 2003, costing $75 million to make and only raising $4 million. Among other box-office bombs, he really hasn’t made headlines, until now. In 2012, he directed, co-produced and acted in the film Argo, which earned him a Golden Globe for best director and the 2013 Oscar for best picture. And for that, he’s earned the March Brand Champion accolade.

  • sara-blakely-spanx-ff333
    APRIL Sara Blakely

    As the world’s youngest self-made female billionaire, Sara Blakely is a newcomer to the Forbes’ 2013 Most Powerful Women list and the creator of the shapewear giant Spanx. In April, Sara became the first female billionaire to sign the Gates-Buffet Giving Pledge, a campaign to encourage the world’s most wealthiest people to donate most of their wealth to philanthropic causes. Now that, is a natural born leader and our April Brand Champion.

  • jennifer-lawrence-photos-2011-oscars-red-carpet
    MAY Jennifer Lawrence

    She rocks her own brand, not because of her award-winning movie roles. Rather, it’s due to her likeable “perfectly imperfect” demeanor in press and talk show interviews. She’s engaging, charismatic and personable, but most importantly,  relatable. The mix of falls on stage, wardrobe malfunctions, quirky facial expressions and hysterical comments makes Jennifer seem like she could be your best friend. Jennifer rocks it, setting her apart from other actresses in her category.

  • Aaron Kennedy
    JUNE Aaron Kennedy

    He was the founder and former CEO of Noodles & Company and forged one of the most successful brands in the history of chain restaurants. Having been the pioneer for the brand and leading them to go public last month, Aaron exudes everything a brand champion should. Today he is the Chief Marketing Officer for the State of Colorado and is now challenged with the goal of bringing new businesses and entrepreneurs to the state.

  • 1370348952_kate-middleton-zoom
    JULY Kate Middleton

    Although she wasn’t born into royalty, Kate can still pull off her royal status without a hiccup. As if the popularity from the televised royal wedding wasn’t enough, she gained more notoriety when becoming pregnant in 2012. Known for her fashion sense, Kate faced the challenges of maternity wear with ease, continuing to top the best dressed lists. She gave birth July 22nd, looking as poised and beautiful as ever.



  • Scott McLean
    AUGUST Scott McLean

    Scott McLean is the Brand Champion behind the evolution of Denver-based DI Graphics and creation of Implementix. DI Graphics grew from a sticker company to a vehicle wrapping company, which led to Implementix as it is now. It is positioned as a strategic consultant/advisor for brand implementation or corporate branding.  Implementix fills a gap in the marketplace by melding technology and logistics to coordinate the rebranding of an entire organization’s brand assets, vehicles and signage.

  • Peyton Manning5
    SEPTEMBER Peyton Manning

    After a summer of arrests, the Broncos needed a Brand Champion to step up. Peyton Manning took the initiative during the season opener against the defending Super Bowl champs and continued the rally in consecutive games, shattering NFL records. Manning averted attention from the team’s misconduct and sparked excitement among Denver fans across the country. We observe his leadership qualities not only on the field, but also through his community involvement as well.

  • Tim Heaton
    OCTOBER Tim Heaton
    CAMA (Colorado Advanced Manufacturing Alliance), Brand Championed by Tim Heaton, is the voice of manufacturers statewide. CAMA raises awareness of manufacturing’s value, provides tools and serves as a networking platform. Tim spearheaded the first Manufacturing Day in Loveland, CO to highlight strategic technologies and practices that will grow the industry. Tim’s passion is evident in each of his collaborative efforts to support job creation and energy independence across the country.
  • Jack-Tretton
    NOVEMBER Jack Tretton

    In November came the highly anticipated release of the PlayStation 4.  Due to a worldwide shortage, Jack Tretton, the US Sony President, selflessly gave up his PS4 so the company could sell it to a customer.  “It breaks my heart if somebody’s got $400 in hand and they want a PS4, but we can’t sell them one,” Tretton said.  Fortunately, Tretton and Sony have successfully championed the brand, having the biggest launch ever of game consoles and selling over 2.1 million units in the first two weeks.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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