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Brand Champion of the Month

  • rhof
    JANUARY Reid Hoffman Co-Founder of LinkedIn

    Reid Hoffman is best known as the co-founder of LinkedIn, the business-connection social media website he helped create in 2002.  Self proclaimed as an “entrepreneur/product strategist/investor,” Hoffman is currently the Executive Chairman for LinkedIn, a site with more than 135 million members in over 200 countries.

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    FEBRUARY Jeremy Lin New York Knicks

    Jeremy Lin burst onto the scene for the New York Knicks in early February, becoming a sudden NBA sensation and providing a spark to his underachieving team.  Lin’s winning ways and sudden rise to prominence instantly made him a recognizable brand for success and perseverance.

  • ben-silbermann
    MARCH Ben Silbermann Co-founder of Pinterest

    Ben has revolutionized the relationship between the concept of social “likes” and the ability for those users to obtain the item. Pinterest hit 10 million unique visitors per month faster than any other site in history. The key to Pinterest’s success has been the visual appeal and clean interface that the site provides.

  • kevinsystrom-instagram
    APRIL Kevin Systrom Co-founder and CEO of Instagram

    Instagram Co-founder and CEO Kevin Systrom has taken the mobile software industry by storm. The free photo sharing program has changed the way that we snap, edit, and share the photographs taken on our mobile devices. Facebook has taken notice as well, recently purchasing Instagram for a cool $1 billion.

  • her-majesty-queen-elizabeth-ii
    MAY Her Majesty Queen Elizabeth II

    Long live the queen! May’s Brand Champion comes to us all the way from Buckingham Palace. Queen Elizabeth II, best known as the Queen of England, is celebrating the 60th anniversary of her reign with the Diamond Jubilee. Championing her brand through charitable and civic acts since her coronation in 1953, Queen Elizabeth provides a sense of consistency and longevity to the people of the Commonwealth that is certainly lacking in American public life.

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    JUNE Fire Chief Rich Brown

    Thrust into the national spotlight due to the most destructive fire in the state of Colorado’s history, Richard Brown quickly became the face and name associated with the efforts to combat the Waldo inferno. The Colorado Springs Fire Chief did everything in his power to calm and reassure the people of Colorado Springs, all while supplying useful and accurate information about the fire’s status, and for that we are proud to name Mr. Brown as June’s Brand Champion.

  • missy-franklin
    JULY Missy Franklin

    Seventeen year-old swimming sensation Missy Franklin has taken the world by storm. The Colorado native has been making a splash this summer in the London Olympics, winning the gold medal in the 100m backstroke event and taking home the bronze in another. However, it’s not just this Brand Champion’s swimming abilities that are winning over fans world wide – her infectious smile and charming personality are quickly setting her up to become the next face of her sport.

  • neil
    AUGUST Neil Armstrong

    A true American hero, Neil Armstrong went where
    no man had gone before when he became the first
    person ever to walk on the Moon. Despite having
    one of the most well-known names in space
    exploration and science, Armstrong strove to
    maintain a low public profile and succeeded with
    both grace and humility. The recent passing of
    this champion of the American brand has once again
    reminded the world to reach for the stars.

  • PSY
    September PSY - Gangnam Style

    “Gangnam Style” is the newest sensation to hit every dance floor across the globe, and we can all thank PSY, South Korean singer, songwriter, rapper, dancer, and record producer. In terms of a Brand Champion, rapper PSY takes the win this month. He has become the first South Korean pop star to make it to the Top 40 singles chart with his song “Gangnam Style”. The music video on YouTube was recognized by Guinness World Records as the most “liked” video in YouTube history!

  • Panda
    October Pablo Sandoval

    It’s difficult to think of the San Francisco Giants without thinking of the 2012 World Series and of course, the “Kung Fu Panda”. Pablo Sandoval, infielder for the Giants, not only led his team to take the championship but was also named the World Series MVP immediately following the Giants win in Game 4. Rightly so after the Panda went 8-for-16 in the Giants sweep, smashing three home runs (all in one game) and knocking in four RBI.

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    November Lawrence DePrimo

    Officer Lawrence DePrimo of the NYPD would describe himself as an ordinary cop who happened to encounter an extraordinary opportunity to serve. To the rest of the American public, however, he is the embodiment of what is good about law enforcement. After DePrimo was unknowingly photographed giving a barefoot homeless man a newly purchased pair of shoes on a freezing night, the image went viral, and assured his status as a Brand Champion for the New York Police Department.

  • 2012 Victoria's Secret Fashion Show - Runway
    December Victoria's Secret Angels

    For many people, the marketing-related aspects of the Victoria’s Secret Fashion Show are overshadowed by the grace and beauty of the models, or Angels, as they are known. The fashion show, however, is simply one big, national-televised marketing event, and the Angels are the face of the multi-million dollar brand. From the catwalk to the magazine ads, these Brand Champions continuously establish a connection between the company and its consumers.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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