BRAND CHAMPION 100

Know now for his work with climate change, Gore is a former Vice President that has overcome some negative brand perceptions.  Formerly known as a dry and dull politician, Gore has transitioned his brand with his passion for climate change. Like former President Bill Clinton, Gore is a famous Democrat who has tried to do as much good as he can with his brand.  Gore is an environmental Brand Champion who has put global warming on the map in mainstream society.

His music may be legendary, but his actions at the 2009 MTV Video Music Awards tarnished his personal brand image and reputation. West publically humiliated pop/country music star Taylor Swift when he interrupted her acceptance speech for Best Female Video essentially saying Beyonce should have won the award.  Numerous people criticized his stunt, including President Barack Obama.

The former Penn State University President was a central figure in former football coach Jerry Sandusky’s sex abuse scandal that has severely tarnished the school’s image.  Spanier resigned on Nov. 9, the same day that head football coach Joe Paterno was fired.  Though not charged with failing to tell police about suspected child abuse (as were two other school administrators), Spanier claims he had no knowledge of the abuse allegations.  He became president in 1995, approximately the same time Sandusky’s alleged abuse started.  Sandusky faces 40 counts of criminal sexual abuse with children from 1994-2009.

Even though Herman Cain’s business experience and political ideas made him a legitimate candidate for the 2012 presidential election, claims of adultery and sexual harassment brought it to a screeching halt.  Cain’s visibility escalated when he put a stake in the ground with his 9-9-9 tax plan, a focal point of his 2012 political campaign.  But in December he announced he was suspending his campaign due to the negative attention from the allegations.  Even though he denied the allegations, his poll numbers dropped dramatically.

Charlie Sheen, famous for his role of the hit TV show Two and a Half Men, revealed more than his share of personal problems in 2011, many of them tied to alcohol and drug abuse, and marital problems including domestic abuse.  Sheen was the highest-paid TV actor at the time, yet his image quickly became dominated by an out-of-control personal lifestyle.  Before he was fired from his Two and a Half Men role, Sheen blasted the producer and claimed he was underpaid.

Former U.S. Representative Anthony Weiner from New York is yet another high-profile individual whose personal sexual misconduct created a firestorm of negativity.    Weiner began his term in 1999 and had aspirations to be mayor of New York City.  But his May 2011 sexting scandal – Weiner ultimately admitted to sending a sexually explicit photo of himself to one of his female Twitter followers – led him to resign from his position.

“Our people are our single greatest strength and most enduring long-term competitive advantage,” says Gary Kelly, Southwest Airlines CEO.  Gary Kelly became CEO in 2009 and has quickly made Southwest Airlines a brand to be reckoned with.  The people-focused culture, for both employees and customers, make Southwest Airlines a go-to choice for employment and for flying. No change penalties, bags fly free, low-cost airfares, open seating, and excellent customer service make the Southwest brand unique and compelling.

Even though the American economy struggles, people are still finding the time and money to travel. Priceline.com, founded by Jay S. Walker, is now the best thing that could happen to frequent travelers. This site allows for people to search for discounted travel related to items such as, airfare and hotel rooms. People are going to more exotic and more expensive places for less. The television commercials are unique and include Priceline.com’s spokesperson William Schatner, helping watchers remember Priceline.com the next time they look to travel. The sites popularity is rising, along with its brand awareness, making Walker an on-the-rise Brand Champion.

Every woman is looking for next, hottest craze to add to her portfolio of trends. This specific trend has given the opportunity to kick back, relax, and not worry about the most stressful part of their morning routine, hair. Blow, New York’s premier blow dry bar has caught the eye of many women, not only in New York, but all over the nation. As these salons make their claim to fame, Blow New York is famous due to their in-house Brand Champion, Julie Flakstad. With an MBA from the Columbia Business School and an immense industry background with previous positions at IBM and American Express, Flakstad has taken Blow’s popularity out of this world. Her knowledge has allowed this company to blossom and become the next fad for women today.

All airlines have something different to offer; drink vouchers, no baggage fees, honey roasted peanuts, but Allegiant Airlines has broken through the clutter. Adding new destinations to this low-cost airfare company has given Allegiant Airlines a foot up into the rankings of big airlines. CEO Maurice J. Gallagher has taken good care of this company while it grows. With his extensive background in investment, he has founded companies such as Mpower Communications Corp. and played a hand in the beginning of ValuJet Airlines. Big airlines better watch their backs, underdogs are known to win the race.

Groupon.com has allowed consumers to indulge in eateries and activities at great discounts. Andrew Mason, founder and CEO of Groupon, formulated the idea to partner with companies who would offer an online deal-of-the-day, giving those on a budget the opportunity to take advantage. Groupon’s revenue and registered users continue to rise.  Mason’s leadership style may be seen as unconventional but he is committed to the company brand.

By searching one artist’s name, an entire Pandora radio station can be built for any listener.  Founded by Tim Westergren and two others, Pandora has revolutionized the way consumers listen to music through the Music Genome Project, a mathematical algorithm that organizes common music. Westergren’s “know-your-audience” style of business operations has his company dialed in with his customers.

A new craze in working out includes a ballet bar, Pilates, and free weights. Founded by Carrie Rezabek, constantly evolving Pure Barre is toning and shaping bodies everywhere. Rezabek’s background is in choreography and as a dance teacher.  Expanding the Pure Barre brand to more than 70 studios nationwide, Rezabek’s methods target specific areas for strength and flexibility training.

Anyone who has a smart phone is familiar with Zynga, the social online gaming company. Zynga, founded by Mark Pincus, allows users to play games such as Hanging and Words with Friends on mobile devices and social networks.  It allows you to find friends with the application through social media outlets such as Facebook, Twitter, and LinkedIn.  Mark has led various startups through a success path confirming his ability to champion the brand.

David Karp is the founder of Tumblr, a microblogging site. The 25-year-old Karp created the site where bloggers can post text, photos, and even video to their “Tumbleblog.” There are many sites allowing people to blog their thoughts and interests, but the appeal of Tumblr is how easy it is to use.   Within two weeks of launch, the service had two employees and 75,000 users.  Today, it has more than 80 employees and three million users.  Karp’s entrepreneurial ways make him part of an exclusive twenty-something club that have launched multi-million dollar companies.

Marc Benioff launched his career as an innovative tech entrepreneur at an early age, starting his first company creating Atari system videogames when he was fifteen. Since then, he has not slowed down. Prior to founding Salesforce.com, Benioff worked for the Oracle Corporation, being named the company’s Rookie of the Year, and going on to become vice president at age 26. This Brand Champion started Salesforce out of a rented apartment in 1999, championing “the end of software”, and declaring the company’s mission to take traditional software online. Since then, he has been credited with turning the software industry on its head by using the internet to revamp the way software programs are designed and distributed. After being named by Barron’s as one of the “Top 25 Most Effective Philanthropists”, it now seems clear that this up-and-coming Brand Champion has a heart as big as his vision.

For anyone who watched the 2012 Grammy Awards, one name most likely sticks out above the rest: Adele. The twenty-three year old contralto from Tottenham, England, won six Grammys, matching Beyonce for the most ever awarded to a female artist. Adele first entered the spotlight in 2008 with her debut album, 19, which was released to much commercial and critical success, including being certified four times platinum in the UK. However, it wasn’t until the 2011 release of her second album, 21, that she began her domination of the United States, and truly became a Brand Champion. In spite of rumors that suggested she would be taking a multi-year hiatus from music, this rising star recently announced on her website that she will be returning to the studio to record her third album very soon, which is good news for music lovers everywhere.

After becoming frustrated with the amount of time it took to organize his personal finances using traditional computer-based programs, Aaron Patzer decided to take action. In 2005, Patzer quit his day job and spent the next several months building a database and designing an interface for his new concept. Mint.com was founded in March 2006, and launched a year and a half later, providing a free, web-based, money-management tool that automatically culls personal financial data, and provides users with an easy-to-digest analysis of their spending habits and behaviors. Mint.com was purchased by Intuit in 2009 for $170 million, bringing Patzer on board as Vice President of Product Innovation. Mint.com currently claims more than 3.5 million users, and its founder has been named as one of Inc. Magazine’s “Top 30 Under 30”, securing this Brand Champion’s position as a rising star.

Schultz is the man behind the famous Starbucks logo.  Schultz is a business icon and Brand Champion for the internationally renowned Starbucks brand.  The success of Starbucks is linked directly to Schultz.  Schultz started Starbucks, but stepped down as CEO in 2000.  Without Schultz leading the charge, the company’s performance and stock price slowly declined until 2008 when Schultz took over the reins again as Chairman and CEO.  With the performance and growth of the company, so linked to his presence, Schultz is a Brand Champion in the truest form.

His speech rings through the halls of schools nationwide. “I have a dream” are four words that have changed history forever. A pioneer for the Civil Rights movement, MLK gave his family and friends hope for a better future. Now, his dream has come true with no more segregation and where all cultures and skin colors are treated equally. He put a stamp on history unique to only him, giving this legendary Brand Champion exclusivity of his brand.

Even though this legend has passed, his music lyrics will never be forgotten. Michael Jackson topped the pop charts through the end of the century and has the most number one hits on the charts to this day. His devotion to his music has defined him and no one will ever be able to duplicate his dance moves or build to the same creativity of Jackson. Fans will never forget the silver glove, an item that will always be a reminder of this pop king’s musical success. Even through the allegations and negative court business, he is still a mentor to all musicians around the world.

Many picture the little yellow smiley face when they think of Walmart Super Stores, but without Sam Walton’s vision of affordable, fully-stocked shelves, with a variety of products, Walmart would just be an idea. This store began as a small venture in Arkansas and is now nationwide, with locations on every corner. The success of Walmart Super Stores has brought low prices to families all over the country. Walmart is a one-stop shop for Americans, who never like to make more stops than needed. Walton was a true businessman and his devotion to his vision is what built his brand build into the success it is today, even after his death. This Brand Champion built a template for many businesses, and the Walton name will never be forgotten.

Born Marion Mitchell Morrison, John Wayne defined masculinity and paved the road for many western stars to come after him. His voice and unique gestures are just two characteristics fans relate back to Wayne.  His producing and directing skills are also memorable. Even through a surgery, removing his entire left lung, Wayne successfully made films with memorable quotes and plots. Stomach cancer is what finally took this star in 1979, but this Brand Champion will never be forgotten, as he truly defines the term American Icon.

Many car lovers know this Brand Champions name for his contribution to both Ford and Chrysler at the end of the century. Along with his successful business practices, Iacocca had many creative ideas for up-and-coming vehicles. Through the acquisition of AMC, Iacocca gained the Jeep name, giving him the floor to build the Jeep Grand Cherokee. Also, through his commercial campaigns, including the tagline “the pride is back”, Iacocca saved Chrysler and retired in 1993 with a successful turnaround under his belt. His commitment to his brand is what makes him a legendary Brand Champion. He changed the car industry with his creative innovations and smart company performance.

Popular for his German popularity and revival of Baywatch, David Hasselhoff is one legendary Brand Champion that cannot be forgotten. His early career in the hit show Knight Rider is what made him famous in the U.S.  Even with his up-and-down popularity, German fans fell in love with not only his acting career, but also his music career. Through the criticism, Hasselhoff has stuck through and kept his name high on the charts.

“Are you feeling lucky, punk?” Just one of many lines that this  Brand Champion is known for. Clint Eastwood went from actor to producer, producing hit films such as Million Dollar Baby and Gran Torino.  His career began in the 1950’s where he starred in old westerns. Since then, Clint Eastwood’s brand is known for it’s rugged masculinity. His mind and spirit are in the movie business to stay.

Known for her provocative stage outfits and racy kiss with Brittany Spears, Madonna is a top pop icon of the 80’s and 90’s. Her music spoke to many, bringing them to their feet to dance. Her music hits have hit the top of the charts, along with her award-winning role in Evita. Now she appears on every magazine cover talking about her life story, her endeavors, and her family. From her home state of Michigan to Material Girl, this Brand Champion is a prime example of small town success.

The guru of Tibetan Buddhism, the Dalai Lama has gained followers who partake in his beliefs and way of life. Now living in exile in Northern India, followers have opened schools and Buddhist temples in Dharamsala spreading the beliefs of the Dalai Lama. His peaceful ways have spread around the world, making this Brand Champion an inspirational and spiritual leader.

This Brand Champion spread charity throughout the city of Calcutta and following her death, was beatified by Pope John Paul II and given the title Blessed Mother Teresa of Calcutta. Her selflessness spread around the world. At the time of her death, she had over 600 missions in over 120 countries. Along with the awards she received worldwide for her work, she received a memorial at the time of her death.  However, no structure can communicate the enormity of selfless charity work she did for the poor and homeless.

Tiger Woods, one of the most recognizable and highest-paid sports figures in the world, went from golf royalty (and the No. 1 player in the world) to “sex addict” and “home wrecker” virtually overnight.  Considered a true Brand Champion before his personal issues came to light, Woods endorsed many major brands, including Nike, American Express, General Motors and Tag Heuer.  Before his infidelity scandal, he was the greatest in the world.  Since that time, his endorsements have dwindled and he has yet to win on the PGA tour.

President and Chief Executive Officer of Sprint Nextel, Daniel Hesse has devoted 33 professional years to the telecommunications industry – from AT&T intern to overseeing the spinoff of Sprint’s landline Embarq.  When Hesse became CEO of Sprint in 2007 the company was losing customers. Living his brand, Hesse ran several television commercials featuring himself as spokesperson for Sprint’s “Simply Everything.”  His strategies focused on increased customer service and improved use of prepaid cell phones helped Sprint retain and grow loyal customers.  In a constantly moving and changing industry with extensive competition, Hesse rises to each challenge as the face of his brand, Sprint.

Social media and the way we communicate have been completely transformed with Steve Job’s electronic creations. People stand in line to receive the latest and greatest invention from Apple Inc., whether it is the next best MP3 player or a touch screen cell phone. Apple is not only a corporation. It is an environment. Professional but young, Apple Inc. items have taken over the electronic world. Even though this Brand Champion has passed, his legacy will stay with Apple lovers without end.

Arnold Schwarzenegger, once known for his successful action films and Governorship in the state of California, has seen his meteoric rise come crashing down thanks to his extramarital affair that produced an illegitimate child with his housekeeper.  He is no longer Governor, no longer married to Maria Shriver, his wife of 25 years, and no longer a Brand Champion. His acts of infidelity will now keep him away from the political and Hollywood limelight.

From NFL quarterback to convict…to NFL quarterback again.  Michael Vick ruined his public image and personal brand when he was accused of operating an illegal dog fighting ring.  The former Atlanta Falcons quarterback was convicted and spent 21 months in prison as a result.  Following his prison sentence and suspension from the NFL, Vick was reinstated and signed with Philadelphia Eagles.

The former CEO of oil company BP, Tony Hayward mismanaged his company’s oil spill crisis in the Gulf of Mexico in 2010.  Hayward downplayed the spill during the initial stages, and then later said, “There’s no one who wants this thing over more than I do, I’d like my life back.” He was condemned for his selfish comments and the perceived lack of blame BP was willing to accept. 

Chairman and co-founder of Nike, Phil Knight is a business mogul and role model to many upcoming businessmen and women. Even though he stepped down as Nike’s CEO, Nike’s successes would not be what they are without this Brand Champion. Even through the criticism of sweatshops, the Nike logo is still seen as one of the most influential in the business fashion and sports attire world. Athletes dream to be sponsored by this company and to wear the Nike swoosh on their clothing. Knight started off selling just shoes, now he has built an empire known as Nike.

As the world’s leading brewer — with global brands Budweiser, Stella Artois and Beck’s, and U.S.-focused brands Bud Light, Budweiser, Michelob Ultra and Stella – Anheuser Busch CEO Carlos Brito plays the critical role of brand champion as the company strives to be the “best beer company in a better world.”  Volume on a global basis grew 3.1 percent in 2011 as Brito continued to push programs promoting responsible drinking, protecting the environment and making positive differences in the community.

Prior to being named as CEO of New Belgium Brewing Company, Kim Jordan had held almost every other position imaginable in the Colorado-based company, including bottler, sales representative, distributer, marketer, and financial planner. As the wife of New Belgium Founder, Jeff Lebesch, Kim has been involved since day one, providing her with the experience and knowledge necessary to run such a quickly expanding business. Given the fact that New Belgium went from operating out of a basement to being the seventh-largest overall brewery in the United States in less than twenty years, we are excited to see what the future holds for this passionate business, and its equally passionate CEO.

Hef is a Brand Champion famous not only for providing quality entertainment, but for pushing the envelope, as well. Born into a family which he once described as “conservative, Midwest, Methodist”, Hefner launched the controversial Playboy Magazine in 1953 when he published the first issue featuring Marilyn Monroe. Hef’s Playboy Enterprises has since expanded outside of publishing, and now includes divisions that handle everything from nightclubs to apparel, a transformation that has resulted in the brand’s Playboy Bunny symbol achieving a status of international ubiquity. Outside of Playboy, Hefner has been active in politics and philanthropy, donating and raising money for the Democratic Party, among other organizations. The Hugh Hefner First Amendment Award was created in his name to honor individuals who fight to protect American’s rights to free speech and expression, ideals which are certainly of great importance to this timeless Brand Champion.

One of the great American industrialists, Henry Ford is remembered not only for the founding of the Ford Motor Company, but also for sponsoring the assembly line technique of mass production.  As the owner of Ford, he displayed intense commitment to lowering the costs of production, while continuing to pay high wages to his workers, a system known as welfare capitalism. His Model T, first introduced in 1908, opened up automotive travel to the middle class, and has since been declared the most influential automobile of the 20^th century by an international poll. Today, the Ford Motor Company has truly gone global, with dealerships located in major cities all across the world. A true Brand Champion, Henry left most of his vast wealth to his foundation, while still arranging for his family to control the company permanently, a wish that has been kept alive to this day.

From Mickey Mouse to Walt Disney World, this Brand Champion’s legacy has been a part of popular culture for decades, and plays an integral role in childhood across America. Born just after the turn of the 20^th century, Disney was a multi-talented man who had a hand in many different areas such as film production, directing, voice acting, and animation. Today, Disney is best remembered as a film producer and showman. Along with his brother Roy, Walt founded Walt Disney Productions, which is now one of the best known film companies in the world. During his lifetime he received four honorary Academy Awards and won 22 Academy Awards from a total of 59 nominations, giving him more awards and nominations than any other individual in history. This Brand Champion’s vision lives on today through continued film production and the operation of theme parks on three continents.

Founder and former-CEO of Jet Blue Airways has found success with his newest airline venture in Brazil, Azul Brazilian Airlines. This low-cost airline is cheaper than a bus ticket, allowing people to spend less time on the journey and more time at their destination.   Azul was the fourth airline Neeleman launched.  The Airline continues to expand capacity ordering 11 more jets in October, 2011.  The current fleet includes approximately 50 planes, with plans to expand by another 40.

From Sweden to the United States, IKEA furniture is filling homes across the nation. Known for its space saving qualities, IKEA furniture’s founder, Ingvar Kamprad, founded IKEA nearly 70 years ago. Starting with mail-order items in Sweden, IKEA is now a worldwide home furnishing phenomenon. Kamprad lives frugally, driving a 15-year-old Volvo and flies coach. His few luxuries include a vineyard in France and a villa in Switzerland.

From his background in computing and software to owning the Dallas Mavericks, Landmark Theaters and Magnolia Pictures, to publishing an e-book, Mark Cuban has built a brand spanning diverse industries and garnering strong advocates. As evidence, Cuban started his first company, MicroSolutions, with the support of customers he met as a salesperson for a previous employer. True to his brand of motivation and unconventional methods (referring to his NBA antics and associated fines) Cuban takes chances and consistently demonstrates his message – “If I can do it, you can do it.” He learns (or donates) from missteps and charges forward to the next undiscovered technology or business venture inspiring supporters that they can do the same.

From business ventures, to publishing, broadcasting and merchandising, Martha Stewart has built a brand recognized around the world. Stewart strategically founded Martha Stewart Living Omnimedia, consolidating her brands into one company to help promote synergy and create focused direction for her business activities.  While serving five months in West Virginia’s Federal Prison in 2004 for lying to investigators, Stewart or “M. Diddy,” turned her ‘lemon of a sentence and made lemonade.’  The day of her release, Stewart launched a comeback campaign that grew her brand in new directions and returned her company to profitability within a year. Stewart proves the power behind championing a brand.

“Legendary investor, Warren Buffett” is the primary shareholder, chairman and CEO of Berkshire Hathaway and one of the most successful investors in the world. Despite his 2011 status as the world’s third wealthiest person, Buffett demonstrated his value investing and frugality by pledging to give away 99% of his fortune to philanthropic causes. Buffett’s brand transcends the success of lucrative investing; it encourages more wealthy individuals to give some of their fortune to charitable purposes.

Blake Mycoskie, Founder and Chief Shoe Giver for TOMS shoes, and face behind the One for One movement that has given over 600,000 pairs of shoes to children in need.  Within the first year of living his brand, TOMS was honored with the People’s Design Award. Within two years, TOMS and Mycoskie received the Secretary of State’s Award for Corporate Excellence.  As his favorite quote by Ghandi instructs, “Be the change you wish to see in the world,” Mycoskie internalizes his brand and mission to deliver the change he wants to see in the future – socially minded businesses and consumers.

Better known as “Papa John,” John Schnatter is the Founder, Chairman, and current CEO of Papa John’s International, Inc.  Consumers have indulged in the ‘Better Ingredients’ of Papa John’s ‘Better Pizza’ since 1983 when Schnatter  was delivering pizza for his father’s business. Since his small family tavern in Indiana, to more than 3,300 stores in 30 countries, Schnatter continues to nurture his vision of providing a superior-quality to  traditional delivery pizza.  For 25 years, Schnatter has delivered on his brand promise of “Better Ingredients. Better Pizza” and today, is the recognized leader in the pizza industry.

Indra K. Nooyi, Chairman and CEO of PepsiCo since 2006 is the ‘chief architect of Performance with Purpose,’ steering PepsiCo’s promise to do what’s right for the business, people and planet. She was a pivotal leader during the Company’s restructuring, the acquisition of Tropicana and the merger with Quaker and Gatorade.  As a strong leader and champion for PepesiCo’s 22 food and beverage brands that produce $1 billion each in annual retail sales, Nooyi is consistently ranked among Forbes’ World’s 100 Most Powerful Women.

Creator and chairman of Microsoft Corporation, Bill Gates is one of the richest men in the world because of his devotion and loyalty to his brand. The Bill Gates Brand is not only one of computer genius and financial success, his brand was built on intertwining success with philanthropy and compassion. This brand has led a movement of the upper-echelon of society giving up their excess for others.

Aside from making a notable product line with over a $100 million dollar company value after only a decade, what makes Erickson a Brand Champion is something much bigger. After doing business for only 9 years, Quaker Oats came to Erickson with an offer of $120 million for his well built brand. Erickson’s devotion to his brand and mission led him to turn down the offer and continue his corporate leadership with his wife.

Donald Trump is a true Brand Champion, American success story, and business mogul who has set the industry standard of success. With his venture into reality television with The Apprentice, he is one step ahead of many. Many people within the United States and outside of it, identify Donald Trump as the icon of the American Businessman. His brand includes not only his empire, but the personality traits of cut-throat business.

We are currently in the midst of an eyewear dilemma – more and more people are in need of glasses these days, but it seems as though prescription eyewear is taking on couture pricing. Warby Parker may just have the solution for that, offering eyewear that is both stylish and affordable. Brand Champion Neil Blumenthal, who is in charge of the philanthropic side of Warby Parker, has made it his mission to provide eyewear to people whose budgets can’t accommodate their optical needs. A firm believer in the concept of affordability, Blumenthal puts himself last to those in need of eyewear assistance, a quality of a true Brand Champion.

An industry leader in network programming and branding, Bonnie Hammer first established her professional career in New York as a programming executive at Lifetime Television, where she oversaw the production of an award-winning series of documentaries. She now serves as the Chairwoman of NBCU Cable Entertainment and Cable Studios. A visionary and rare asset to the entertainment industry, Brand Champion Hammer is known for her creativity and ability to build up excitement behind her work, allowing the Brand Champion title to be another notch of achievement on her belt of successes.

Ever since the first CrossFit affiliated gym opened in California in 1995, the program that combines strength, stamina, conditioning, and balance training has taken the fitness world by storm. In 2007, Brand Champion Greg Glassman introduced the CrossFit Games, a self described “laboratory for human performance” that sees contenders from all over the world competing for a $250,000 prize. CrossFit now claims over 3,000 affiliated gyms worldwide, and the brand is now used by police and military organizations, including the Canadian Forces and the Royal Danish Life Guards. For CrossFit devotees, the program is more than just a workout, it’s a culture.

Originally known for their adorable faces on Full House, Mary-Kate and Ashley Olsen appeared together in a variety of TV, film, and video projects throughout their childhood and teen years. Now adults, the Olsens have added businesswomen and fashion designers to their expansive list of accomplishments. The twin sisters now own Dualstar, a company that produces movies, TV shows, and magazines. They have also launched a women’s clothing line for J.C Penney, and a t-shirt line, called StyleMint. Although TV and movies may no longer be their top priority, the sisters have not forgotten their roots, recently dual hosting Saturday Night Live and appearing in the Got Milk? advertising campaign. These multitalented twins have grown up in front of the spotlight and built themselves an Olsen empire, effectively making them twice the Brand Champions!

Co-founder and Chairman of Nike, Phil Knight is more than a business magnate – he is an inspiration to those who aspire to develop their own brands. From selling equipment out of the back of an automobile at track meets to managing one of the most recognizable brands in the world, Knight has played a direct role in the rise of Nike’s athletic empire. The now infamous Nike logo is still seen as one of the most influential in sports fashion, and hopeful athletes the world over still dream of one day wearing the “swoosh” on their uniforms. Even though he has now stepped down as CEO, there is no doubt that Nike would not have experienced the same level of success without this Brand Champion.

CEO and Chairwoman of Avon Cosmetics, this Brand Champion has been able to revive and refresh Avon’s image, transforming its former old school reputation into that of a hip, modern, cosmetics contender. Jung, a magna cum laude graduate of Princeton University, has weathered her share of controversies while at Avon, and her resilience in response is part of what makes her a true Brand Champion. Jung’s status has been highlighted in several publications, including Ladies Home Journal, in which she was named one of the 30 most powerful women in America in 2001, and Forbes, who in 2009 listed her as the 25^th most powerful woman in the world.

The man behind Amazon.com, Jeff Bezos has changed the way we shop. Founded in 1994, the idea for Amazon was conceived during a cross country road trip, and initially set up in Bezo’s garage. With such humble beginnings, it is hard to imagine that Jeff could have possibly thought that his creation would eventually make him one of the most prominent dot-com entrepreneurs and a billionaire. Over the past decade, Amazon.com has developed a customer base of around 30 million people, and has diversified from selling primarily books to electronics, furniture, clothes, and anything else imaginable. This Brand Champion has often been recognized for his hard work and accomplishments, having been named Time magazines’ Person of the Year in 1999, as well as being named one of America’s best leaders by U.S News & World Report.

Biz Stone is a difficult man to describe in 140 characters or less. Entrepreneur, author, and activist, this dynamic Brand Champion co-founded and currently serves as the Creative Director of Twitter, in addition to helping create and launch companies such as Xanga, Odeo, and The Obvious Corporation.  Stone has also written two books about blogging, published an op-ed piece in The Atlantic, and actively maintains a long running personal blog. On top of all of that, he is involved in numerous causes such as animal welfare, education, and poverty. Even with such an exhaustive resume, Stone’s claim to fame remains his involvement with Twitter, a social networking site that provides a space for people to connect, share, and tell their story.

Yet another graduate of Harvard University, this Brand Champion is just as good of an author as he is a businessman. Hsieh’s Zappos.com was founded in 1999, sold to Amazon.com 10 years later for $1.2 billion, and is consistently recognized as one of the best places to work by Fortune Magazine. Prior to joining Zappos, Tony co-founded and eventually sold the internet advertising network LinkExchange to Microsoft for $265 million, which is impressive considering he is only 38 years old. Oh, and we forgot to mention, his book, Delivering Happiness, debuted at #1 on the New York Times Best Seller List, and remained on the list for 27 consecutive weeks.

Redefining what it means to be an entrepreneur, Philip Anschutz has seemingly expanded his influence all across the board. In addition to having made fortunes in oil, railroads, and telecom, the entertainment industry is where this Brand Champion has placed his biggest bets. Through his Anschutz Entertainment Group, or AEG, he controls not only many of the world’s top performance arenas, but also several of the teams that compete in them, such as the Los Angeles Lakers and the MLS’s Galaxy. His ability to create such a multifaceted empire around his success has cemented his position as a Brand Champion.

Taking over the helm at American Express as CEO in 2001, Kenneth Chenault has helped further develop AMEX’s brand to be associated with a life of luxury, perks, and rewards. The third African American CEO of a Fortune 500 Company, Chenault was listed by Ebony Magazine as one of 50 “living pioneers” in the black community. Currently serving as the co-chair of the Business Roundtable, a director at IBM, and a member at the Council on Foreign Relations, Chenault must certainly be a busy man. Leading a company that accounts for 24% of the total dollar volume of credit card transactions in the US, a high octane man like Chenault is certainly fit to be a Brand Champion.

The youngest self-made billionaire in history, Mark Zuckerberg oversaw Facebook’s transformation from a simple dorm-room operation to a primary method of communication for many of the world’s individuals, businesses, and organizations. While initially launched as a social networking tool for students at Harvard University, Zuckerberg’s creation quickly outgrew its humble origins and now claims more than 845 million active users and is available in more than 70 languages. At the tender age of 27, this visionary entrepreneur has already had a movie (The Social Network) produced about his life, and if Facebook’s continued growth and popularity is any indication, we will be hearing much more from this Brand Champion in the future.

Richard Branson, creator of Virgin Megastores, started his business ventures at the ripe age of 16 years-old, with a magazine called Student. The 1980’s were nice to Branson, allowing him to expand his music label and open his own airline, Virgin Atlantic Airways. Since then, he has taken on challenges such as his attempt to travel around the world in a hot air balloon. Even though it was a failed attempt, it still was a magnet for his brand followers. He is an inspiration to his brand and we anxiously await what he will do next.

Because of this Brand Champion, the phrase “Google it” is now a part of everyone’s vocabulary. Larry Page, CEO of Google, is 38 years-old and all ready has an estimated net worth of $16 billion. In 1998, the Google phenomenon began thanks to Larry Page.  He has enabled information about anything to be instantly available and started an internet revolution with the creation of Google.

This Brand Champion played a large role in the expansion of Las Vegas in the 1990’s. Steve Wynn is the businessman responsible for the building and remodeling of the Golden Nugget, Treasure Island, The Mirage, Encore, Bellagio, and the Wynn hotels. These hotels have changed hospitality standards in Las Vegas and have brought many more tourists to this glamorous city. He helped change the brand of Las Vegas from free buffets for the elderly to the hip spot to go for clubs, shows, gourmet foods and conventions.

Within the yoga world, this Brand Champion, John Friend, is best known for being the founder of Anusara Yoga. These schools are now worldwide in places such as, the United Kingdom, Asia, Australia, and Europe. He began his yoga career at eight years old with his mother. From there his love created an environment for yoga lovers. Today, many people are now using yoga as their primary workout, giving Friend his Brand Champion name.

J.K. Rowling has captivated the minds of young children with the magical school of Hogwarts and Harry Potter’s journey to becoming a wizard. The Harry Potter phenomenon went from a written story to one of the largest motion picture sagas in the history of film. With children wanting her stories to become a reality, Universal Studios opened the “Wizarding World of Harry Potter” allowing kids who are Happy Potter fans to immerse themselves in his magical world. The seven movies have taken children through a magical adventure, allowing their minds to imagine and create, but without J.K. Rowling, Harry Potter’s world would have never even started on paper.

Most people know this Brand Champion as NBA Miami Heat’s star player, but LeBron James has dominated the sport of basketball since he was at St. Vincent-St. Mary High School in Akron, Ohio. He started as a freshman and from there, signed on for the 2004 Olympic team in Greece out of high school. Rookie of the year and Most Valuable Player are minor accomplishments for James. His career started with the Cleveland Cavaliers, but his love for basketball and the Miami Heat are what make him a Brand Champion.

The racecar driver gone model, Danica Patrick, has created an atmosphere around her racing technique and is the most successful woman in the history of American open-wheel racing. Along with racing cars and being an advertising spokeswoman, she is a model and her appearances include; Shape, the 2008 Sports Illustrated Swimsuit edition, and more. At only 100 pounds, Partick is living the Brand Champion statement that race car driving is not only for men.

Shaun White is not like any other snowboarder who loves snow, he is the “flying tomato” and Olympic champion who made his dream of success a reality. With his outlandish athletic ability and number of endorsements, White has created a brand for himself that fans admire and strive to copy. He is young and passionate, giving his brand the time to blossom in the sea of Olympic born athletes.

Brand Champion, Tony Hawk, started skateboarding at age eight and turned pro at fourteen. He is not only known for his amazing tricks, but also the Tony Hawk Foundation, which has given away more than $3.4 million to help build well over 400 skateparks around the U.S.A. The Foundation supports projects in low income areas and helps underprivileged kids.

Not only is this Brand Champion the winner of the Tour De France a record seven times, but is a cancer survivor and activist. In 1997 Armstrong founded the Lance Armstrong Foundation, which supports people who have been affected by cancer. The foundation has become one of the top 10 groups funding cancer research in the U.S., raising more than $325 million from the sale of yellow Livestrong bracelets.

This Brand Champion is the starting quarterback for Denver Broncos at the ripe age of 24 and has created an atmosphere around his intense team spirit and great arm. Tim Tebow is also the creator and founder of the Tim Tebow Foundation which grants the wishes of children with life-threatening illnesses. The Denver Broncos are lucky to have this first round draft pick in 2010 but they really have gained a Brand Champion, a unique and different kind of person and player.

Brand Champion Jake Burton, founder of Burton Snowboards, has come a long way since making snowboards in a Vermont barn. With athlete sponsorships such as, Shawn White, Kelly Clark, and Hannah Teter, Burton has also expanded from snowboards into snowboarding gear, sold worldwide. Carpenter continues to run the Burton company, which has grown into one of the world’s largest snowboard and snowboarding-equipment manufacturers.

George Lucas, writer, director, and producer, has a brand revolving around the success of the series of Star Wars. Best known for opening filmgoers’ eyes to the beauty of adventure and fantasy, Lucas has given a new definition to the term blockbuster and is one of most financially successful directors in history.

With countless box office hits, and a co-founder of DreamWorks Studios, Spielberg has made an unparalleled impact on the film industry. The foundation of the Spielberg brand is films with ordinary people encountering extraordinary circumstances or characters. Spielberg, as a director, is most know for films such as E.T., Indiana Jones, and Saving Private Ryan.

Model, reality show star, and endorsement mogul Kim Kardashian has built a brand that speaks to all. Even through the disapproval of many, Kim has taken those remarks and turned them into positive aspects of her brand. The Kardashian clothing line is now available at Sears, increasing her brand exposure beyond her infamous television show. Through the expansion into new ventures such as perfume and product sponsorship, Kim Kardashian has become a Brand Champion in multiple areas.

Beyoncé Knowles, businesswoman and pop phenomenon, has created a brand that is more than just music.  As a true Brand Champion she has leveraged her immense success in the music industry to create other avenues for her brand.  With a leading clothing line, Dereon, fans can now dress just like the star they idolize in the music videos. She has claimed her territory as a Brand Champion by showing the drive and discipline it takes to become a top industry leader.

Known for his quick wit, candid opinions and engaging personality, Glenn Beck has attracted millions of viewers and listeners throughout the United States with The Glenn Beck Program. Dubbed on his website as “the fusion between entertainment and enlightenment,” Brand Champion Glenn Beck may be seen as a passionate conservative nonconformist with strong political opinions, but this Brand Champion has made his brand not only informative, but also entertaining. His comical opinions on the state of the world have made him unique in his brand and his business space. His radio show, The Glenn Beck Program, is heard on over 400 stations and is syndicated by Premiere Radio Networks. It is the third highest-rated national radio talk show among adults ages 25 to 54.

As a public figure, Michael Moore has as many fans as critics. He is well known in the entertainment industry for his blunt and nosey tactics to bring to light whatever issue is most currently pressing him. However, whether you agree or disagree with him, Moore is someone that does truly align with our definition of a brand champ. Determination is never wavering with Moore, who shows a true commitment to his brand and cause of increasing visibility to ever-plaguing issues.

From comedian to hit TV show host, Ellen DeGeneres has quickly built a brand of more than just comedy.  She expands her brand by expanding into many different industries including voices for Pixar films such as Finding Nemo and guest starring as an American Idol judge. As a Brand Champion, she lives for her fans, creating an atmosphere that is hard to resist.

Martin Scorsese has been an icon in the film industry for over four decades. His brand encompasses everything from his tireless devotion to film preservation to being one of the best visual stylists of our time. Scorsese is known for pushing the envelope with movies such as “Shutter Island” and “Gangs of New York.”

The name Jay Leno means something more than just a late-night talk show host, it is a complete brand of humor and entertainment.  While some may see him as old fashioned, Leno has a specific fan group that stays loyal throughout the changes Leno has endured.  As a Brand Champion and leader in the television community, Leno dictates the path of the industry.

Howard Stern, king of shock-jocks, was one of the first on the radio to discover that controversy sells. Through his broadcast, The Howard Stern Show,  Stern is able to make light of serious issues, and poke fun at famous figures in a satirical fashion that has millions of listeners tuning in and coming back for more. He has won Billboard’s Nationally Syndicated Air Personality of the Year award eight times, and is one of the highest-paid figures on air.  Eager to expand outside of the radio world, Stern describes himself as the “King of All Media”, in reference to his extracurricular ventures including late-night talk shows, books, and feature films. Seeing how the veteran shock-jock renewed his contract with SiriusXM Radio through 2015, it seems likely that this Brand Champion will continue to push the envelope for years to come.

The radio personality turned writer, has differentiated himself from others in his industry by landing a spot on the New York Times Non- Fiction Best Seller list. His book, Killing Lincoln: The Shocking Assassination that Changed America Forever is a historical narrative surrounding the assassination of Abraham Lincoln.

Shawn Carter, better known as Jay-Z, is a hip hop artist and businessman, who, after receiving his big break in 1998 with the hit single, “Hard Knock Life”, hit the ground running and never looked back. While securing his status as a household name primarily through his music-related accomplishments, he has since transformed his brand into an empire, and expanded his reach into textiles, nightlife, and athletics. This Brand Champion sold his clothing line, Rocawear, for $204 million in 2007, co-owns the 40/40 Club, and is part owner of the NBA’s New Jersey Nets, making him one of the most financially successful hip hop artists and entrepreneurs in America. Consistently ranked as one of the greatest rappers of all time, he has received thirteen Grammys, in addition to selling approximately 50 million albums worldwide. Apart from music and business, Jay-Z is also actively involved in philanthropic activity, making his brand one of the most diversified on the Brand Champions list.

Best known as the amicable host of the Discovery Channel’s Dirty Jobs, Mike Rowe is an American television personality whose voice can also be heard providing narration for series such as Deadliest Catch and Shark Week Mike has also appeared in commercials for Ford Motor Company and Lee Premium Select Jeans. In addition to hosting and narrating, this Brand Champion also has experience providing voiceovers for shows such as American Dad! and Last Man Standing. In recent years, Rowe has become involved with trade activism, advocating for the revitalization of blue collar trades and infrastructure, including testifying on the issues before the U.S Senate Committee on Commerce, Science and Transportation. By appearing through multiple mediums, Rowe has been able to cultivate a brand which appeals to the public on many levels.

The Canadian born teen heartthrob found stardom as a pop/R&B singer but has built an empire that has made him one of the most influential people on social media today. Originally found on YouTube, and signed by music mogul Usher, Bieber’s personal brand has become a worldwide phenomenon.

Rachael Ray brings her own brand to a new, delicious level. With her recipes, she brings families together around the dinner table, packs unique lunches for kids, and has even created her own dog food full of natural ingredients. Rachael Ray has branded herself as an expert in anything food related. With a spunky personality, she is a Brand Champion for a specific “soccer mom” demographic that follows and engages in the brand’s every facet.

Most notably known for his role as host of American Idol, the quirky American radio personality, television host, network producer and voice actor Ryan Seacrest was dubbed “The Most Powerful Man in Reality TV” by The Hollywood Reporter. He’s become the face of Celebrity news as host of E! News and his appearances at all of Hollywood’s top red carpet events.

American Idol judge and The X Factor creator Simon Cowell has branded himself as having no fear to tell it straight. His blunt and controversial comments to contestants on American Idol often put Cowell in the spotlight. People may disagree with his judging strategy, but there’s no doubt he’s had a significant impact on the entertainment industry as an English A&R executive, television producer, entrepreneur, and television personality.

Rob rose to fame as a professional skateboarder, but has since grown his personal brand as an athlete gone business pro. His job is a balance of skateboarding, filmmaker, entrepreneur, and philanthropist. He’s also reality T.V. star in the hit television show, “Rob and Big”. His skateboarding brand resonates with a wide audience of athletes through many channels including a children’s toy line and foundation to create safe skate parks.

Tyra Banks, best known for her hit T.V. series Next Top Model and her own modeling career, has successfully made her brand different from the rest. Unlike your average supermodel, Banks has developed a brand that has included the production of a talk show, a hit television series, and the authorship of a hit new fiction novel Modelland. Establishing her as a Brand Champion, the Tyra Banks brand was the first of its kind to stand up against the image of the frail, petite supermodel, and contribute to the effort to change America’s perception of beauty.

Through the development of a diverse brand lineup, Oprah Winfrey has become one of the most influential women in today’s society.  From her famous book club to O magazine, Oprah has created an array of complimentary brands that engage her fans in multiple ways. With an empire of brands, Oprah is truly the Brand Champion at the top leading the charge.

As trends in fashion change daily, Ralph Lauren has been successfully designing since he opened up a necktie store in 1967. Originally found on his women’s line, the Polo emblem is what people see in their minds when they think of Ralph Lauren. With success through the end of the century, Lauren is now worth $6.1 billion and is also known for his automobile collection. His clothing line is a strong contender in the fashion world to this day due to his dedication and hard work, making him a Brand Champion.

Jonathan Goldsmith, also known as the “Most Interesting Man in the World,” is the face behind the Dos Equis Beer advertising campaign. The strategy behind this poised, unreadable man is that he has stories and experiences unique to him, much like the adventures that young people want to have in the future. He lives his life interestingly, not like most men his age. His mysterious demeanor lends to the exclusivity of Dos Equis, giving this beer an edge in its industry. As a Brand Champion for Dos Equis, his name, face and voice create a unique brand persona for this Mexican beer company.

Lady Gaga has a unique outlook on the development of her personal brand.  Whether you love her or hate her, you know her brand and what it embodies.  Lady Gaga’s brand is a testament to the age old marketing philosophy that you “can’t be all things to all people.”  As a true Brand Champion, her clothes, music and publicity stunts are all part of one very defined brand that target a specific consumer demographic.

The magazine Vogue is on every trendy, young woman’s coffee table offering fashion advice for her next business interview or night out. Anna Wintour, editor-in-chief of Vogue, has impacted the fashion magazine world with her well-known bob haircut and large sunglasses. She has an eye for new talent and the next fashionable item. Even though many frown upon her demanding personality, she knew that it would be part of what it took to revive her magazine making her a Brand Champion.

Ty Pennington, carpentry guru, has given his talents to the world of television. As the host of Extreme Makeover: Home edition and master carpenter on Trading Spaces, Pennington’s shows have given hope to families in need of a miracle. He rebuilds confidence and security in the families he works with by giving them a second chance at a healthy, stable residence. As a Brand Champion, his name automatically makes you think of what his brand includes.  With a heartwarming and selfless brand, Ty Pennington is a Brand Champion everyone can get behind.