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Brand Champion of the Month

  • Instagram
    DECEMBER Mike Krieger & Kevin Systrom

    “Photos have been done before.  You’re going to fail.”  This is what potential investors said to the Instagram idea in 2010.  Luckily for co-founders Mike Krieger and Kevin Systrom, they proved those investors wrong.  Krieger and Systrom have changed how we use the cameras on our smart devices forever.  The two sold Instagram to Facebook in 2012, netting $1 billion and as Krieger put it, “hearing ‘no’ a lot of times usually tells you either you’re crazy or you’re on the right track.”  Clearly Instagram found that right track.

  • SEAL2
    JANUARY Marcus Luttrell & SEAL Team 10

    It is bigger than a movie.  It is true heroism at its finest.  The Lone Survivor was released in January telling the true story of Luttrell and SEAL Team 10 on a mission gone south in Afghanistan.  This story has done so much for the Navy SEALs brand, U.S. Military Brand, and the brand of U.S. freedom.  A story like this makes anyone appreciate the heroic acts and bravery of these men, women and the entire military day in and day out.

  • jan_koum_main_article_3_1393477689_540x540

    Facebook acquired WhatsApp for $19 billion in February. The CEO and co-founder, Jan Koum, intentionally signed the papers where he used to collect food stamps. WhatsApp is a cross-platform mobile messaging app which allows you to exchange messages with images and video without having to pay for SMS. Also ironic is the fact that both Koum and co-founder Brian Acton applied to work at Facebook but were rejected. “That is one expensive mistake.”

  • download

    March Madness 2014 was just as unpredictable as any other year. One particular sportswear brand was a “top seed” and was even deemed the tournament’s champion by some (43 of the teams sported Nike’s logo). The athletes looked great and Nike just released booming 3rd quarter sales revenue – higher than predicted. and Mark Parker, the CEO of Nike, attributed Nike’s winning quality to be their “relentless focus on delivering innovations that resonate with consumers.” We declare that a win-win.

About The List

A company's greatest asset is its brand. An individual’s greatest asset is character or image (a personal brand). But without a true Brand Champion leading the cause, brand success (for a company, product or person) can be elusive. The Brand Iron BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (our Brand Chumps list is comprised of those who clearly don’t). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that exudes success. Each month our staff will recognize a notable Brand Champion. Each year we will announce our BC 100 list. Whether you agree or disagree, we invite you to share your opinions. And feel free to nominate anyone you feel deserves to be part of the list.

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